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4 Trends That Will Rewire the Inner Workings of the Fintech Industry


The past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Financial technology (fintech) refers to the infrastructure for modern digital payment rails, payment processing, back-end settlement of assets on capital markets and many other financial pieces of software and hardware.

With a lot of different software and hardware needs on the part of financial institutions, the past few decades have seen entrepreneurs sprinting to innovate and exploit outdated process gaps for riches.

These four impending trends won’t just rewire the inner workings of the fintech industry, they’ll create space for further innovation on the part of agile startup entrepreneurs.  

1. Quantum computing

Modern computers are based on binary code that is interpreted by the computer as ones or zeros — each binary digit represents a binary state (on or off). Quantum computers turn that notion on its head by leveraging quantum phenomena such as quantum entanglement and superposition.

Suffice it to say, they’re like supercomputers on steroids.

Where quantum computing has a potential impact on fintech is with processing and settlement of transactions, faster data processing, risk and performance modeling and better security. Even JP Morgan and Barclays have been dabbling with IBM’s quantum computing tools, according to Wired, looking to the future for practical applications. While quantum computers aren’t yet perfected, if they turn out to work like fintech giants hope they will, that will mean lower energy costs and vastly improved performance.

2. Artificial intelligence

AI is making big splashes in almost every industry. When robots can do the work instead of humans, the advantages are obvious: lower overhead costs, faster processing and more seamless user experience.

In fintech specifically, AI offers a highly practical tool for major financial organizations to manage portfolio risk and help institutions with regulatory compliance — a task which has become increasingly time-consuming and complicated over the past several years. One CNBC reporter, for instance, expected an impending wave of regulators to scare off investors altogether back in 2016. In the future, AI can likely help ensure that fintech companies are adhering to their vast network of boundaries and regulations.

Pacific Wealth Solutions is a perfect example of a fintech company that uses quantitative computing and AI to break down which investments in insurance and asset protection programs have high odds of producing strong returns. Nelson Lee, the managing partner of Pac Wealth, has released a new project using similar AI that gives consumers and institutional investors transparency as to which programs will provide a return versus those which will result in low value.  

AI and other advanced tech such as quantum computing will reduce the need for salespeople and advisors in the financial industry altogether. Technology will continue to reduce costs and streamline access to information, providing improved returns for investors, consumers and firms providing more effective programs.

By example, the major exchange infrastructure on Wall Street is already almost entirely managed by automated machines. This is a continuing trend, as Wired explained this back in 2010. It is a trend that won’t be slowing anytime soon, and may eventually completely replace humans — why pay someone to do something when you could buy an equally adept robot to do it instead?

3. Cryptocurrency and decentralized finance

Decentralized finance (DeFi) is one of the prevailing narratives in the cryptocurrency and blockchain niche. Based on open protocols, DeFi projects such as MakerDAO on Ethereum for decentralized lending of the Dai stablecoin and insurance products such as Nexus Mutual provide decentralized alternatives to traditional financial institutions.

The sheer scale of pioneering in DeFi was recently outlined by Ethereum development firm, Consensys. In its simplest form, DeFi strives to offer a more accessible, powerful and less censorship-prone set of financial products to a diverse group of people.

DeFi is not limited to just blockchain based companies. There are many up and coming non-blockchain fintech incumbents establishing themselves through decentralization. Chargezoom by example has used two-way syncing to make accounting easier by syncing payment information to many popular existing accounting software packages. This empowers their users with minimum manual input so that they do not have to waste a lot of time or resources by employing an accounting expert, shifting the power back to the user.   

Additionally, platforms such as TomoChain have positioned themselves as a foundation for DeFi applications with near-zero transaction fees, fast confirmation times and scalable infrastructure for a new ecosystem of open financial protocols.

Another area of ongoing innovation in open finance is with the flood of stablecoins (cryptocurrency designed to mitigate financial risk). Tether remains the dominant stablecoin in the cryptocurrency realm, but stiff competition is emerging with projects such as Stably. In an effort to provide the utmost transparency, the Stably team provides real-time bank data to prove their reserves back the circulating supply at a one-to-one peg with the dollar while also conducting regular attestations through third-party auditors.

Stablecoins are a vital tool in the volatile cryptocurrency markets that can be used for everything from smart escrow to margin lending. As open financial products on blockchains continue to develop, look for stablecoins to play a role in building the bridge to decentralized finance.

4. Big tech

One of the more evident trends in fintech is the continual entrance of big tech firms into the financial sector.

Apple Pay, Google Pay and Samsung Pay are all becoming enormously popular among smartphone users. Alibaba, China’s massive online retailer, has made significant progress with its fintech partner, Ant Financial. According to The New York Times, Facebook is developing a stablecoin for its platform. Add in the fact that major social media platforms are planning on integrating with ecommerce stores, such as the certain-markets-only Shopping on Instagram feature, and more flexible payment methods offered by big tech firms may come to dominate online retail in the future.

Big banks are not taking the pending competition from major tech firms lightly either. According to a quote by Peter Gordon, CEO of Payment Relationship Management, in a Bloomberg piece, he detailed: “The large banks want to reclaim the payments and do not want Amazon, Apple, Google and others to displace them. The banks understand that the current payment system infrastructure is broken, like our roads and bridges in the U.S. They’ll work to create new rails that are more efficient.”

Payment rails are long overdue for a speed upgrade, so perhaps the increased competition from big tech can move the needle for the benefit of consumers and entrepreneurs burdened by high fees and slow transaction processing times.

As an entrepreneur, whether you’re looking to position yourself for the future of open finance, AI tools or even the long-term promise of quantum computing, one thing is clear — fintech is ripe for disruption. Will you be the one to disrupt it?



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Here’s What Entrepreneurs Must Know About the Booming VPN Industry


The future of the VPN industry is bright, but mostly because the future of online privacy and security is so bleak.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Twenty years ago, virtual private networks (VPNs) were almost exclusively connected to businesses. The consumer VPN industry, as it is now, was pretty much non-existent, with many people using proxies to access blocked sites. However, with more streaming sites and faster speeds, consumers have begun to take to VPNs. A huge factor in the increase in consumer VPN usage is streaming content – especially Netflix – with nearly half of all people using VPNs for entertainment. Only 31 percent of consumers use VPNs for greater anonymity.

For that reason, VPN services have also become extremely user-friendly, with many applications allowing users one-click connections. That way, even the most non-technical user can get started with VPNs. Geo-blocked content, censorship and prosecution are many of the reasons why the VPN industry is expected to grow to nearly $54 billion by 2024, and why entrepreneurs should take advantage of this booming trend. 

Who’s at the top of the consumer VPN industry?

The time is right for entrepreneurs looking to leverage this trend for their own businesses or create in this space. With such a huge demand for such a niche industry, you’d expect the number of VPN services vying for the top spot (and the biggest piece of the pie) to be growing every year, and that’s exactly right.

There are hundreds of VPN providers currently on the market, offering both paid and free plans, all promoting their high level of security and ability to bypass geo-blocking measures. However, the reality is many VPNs aren’t able to meet these promises, and only a few major providers are able to rise to the top. In fact, these providers are beginning to employ marketing strategies to allow them to appeal to an even wider audience.

Cybersecurity experts at VPNpro recently analyzed the marketing impact of 100 popular VPNs. According to their VPN market share research, there were three real leaders over the last year: ExpressVPN, NordVPN and Hotspot Shield.

ExpressVPN

Overall, ExpressVPN was found to be the current market leader in terms of its monetary value. Using website metrics, the research found that ExpressVPN had monthly traffic roughly $700,000 higher than the second place, NordVPN. ExpressVPN was also a top contender in the other areas analyzed, including overall popularity.

NordVPN

NordVPN seems to do the best in terms of reaching most consumers. VPNpro research looked at how many searches each VPN provider gets for their brand name and its variations. Here, NordVPN has the most in terms of both global searches and searches from the lucrative US market — a total of 1.2 million per month. They were also the provider with the most servers in their fleet and have been effective in accessing geo-restricted content, like Netflix or BBC’s iPlayer.

Hotspot Shield

One of the big dominators of the consumer VPN industry also happens to be one that has a free version: Hotspot Shield. While Hotspot does have a paid option, most of its users come through its free offering.

For that reason, Hotspot Shield dominates the market when it comes to the total number of VPN app installs on Google Play and the App Store, totaling 1.75 million installs. They were also found to have the biggest social media following, with 4.1 million from Facebook alone. However, it is unclear how this translates to actual revenue for the company, since its popularity in the market hinges mostly on its free VPN services.

The future of VPNs

While the research looked at the current situation of the consumer VPN market, it’s important to consider what the VPN industry will look like in the upcoming years, especially for entrepreneurs looking to build in this space or leverage VPNs for their own businesses. Due to the current political and copyright landscape around the world, growth projections show that the VPN industry will continue to take off.

Here are some predictions for the upcoming years that will lead to increased consumer VPN usage:

1. Wider political repression

Many countries around the world have begun blocking certain websites and online services from being accessed inside their borders. Twenty countries, including Sri Lanka, Turkey and Uganda, have shut down social media sites and applications from being used in their countries.

Then, of course, there are the usual restrictive regimes like China and Russia that continue to restrict how their residents use the internet. There are also questions about Brexit and the EU’s Article 13 that may contribute to an increase in VPN usage.

2. Successful clampdowns by Netflix and other streaming sites

Far and beyond, the main reason consumers are attracted to VPNs is to access geo-restricted content from services such as Netflix, Hulu, iPlayer, Spotify and even YouTube. While VPNs include strong privacy and security features, 49 percent of consumers use VPNs purely for entertainment. As these services improve their geo-restricting capabilities, and as more content is restricted, more consumers will be forced to use VPNs.

3. Increased fear of data breaches

Lastly, the data scandals surrounding social media sites, especially Facebook, have impacted consumers to where they are constantly concerned about their online privacy. In fact, trust in Facebook has dropped 66 percent since the Cambridge Analytica data scandal. This, coupled with major data breaches from healthcare and finance organizations, is causing consumers to turn to VPNs.

For all of these reasons and more, the future of the VPN industry is bright — but mostly because the future of online privacy and security is so bleak. As conditions worsen, and as VPNs continue to reach more consumers, VPN usage will continue to skyrocket. 



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Here’s How This Former UFC Champion Runs His Company Today


Tito Ortiz became the ninth inductee into the UFC Hall of Fame in 2012, and now he runs a clothing line.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


Tito Ortiz is an American mixed martial artist. In the MMA world, he is known for his stints with the Ultimate Fighting Championship, where he is a former Light Heavyweight Champion (having held the title from April 14, 2000, to September 26, 2003) and Bellator MMA. Ortiz ultimately became the biggest pay-per-view draw of 2006 for his fights with Liddell, Forrest Griffin, and Ken Shamrock.

Now, Ortiz is the CEO of the equipment and clothing line, Punishment Athletics MMA. He also manages a number of other business ventures including the Ortiz Auto Group.

Related: This Comedian Breaks Down Stand-Up, Startups and Entrepreneurship

Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.



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This Comedian Breaks Down Stand-Up, Startups and Entrepreneurship


Andrew Medal chats with Theo Von about comedy and business.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


Theo Von is an American stand-up comedian, podcaster, television personality, host and actor. He can be seen in his very own Netflix comedy special, No Offense, or heard on his podcast, This Past Weekend. Twice a week on the podcast, Von offers earnest suggestions to callers and gives his take on recent events. He has appeared on Joe Rogan’s podcast, The Joe Rogan Experience and Joey Diaz’s The Church of What’s Happening Now.

Related: This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.



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This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand


Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Billy Gene is an online marketing influencer and educator. Through his online courses and Facebook live-streams, he teaches important entrepreneurial skills that schools often miss.

Gene says he spends up to $200,000 a month on his personal brand leveraging unique video content and ads on billboards, podcasts, Facebook, YouTube and Instagram.

Related: This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It.

Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.



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This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It.


Luke Wessman has worked in tattoo parlors from Los Angeles to New York City.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Luke Wessman is a tattoo artist, designer and influencer who has been featured Spike TVs Inkmaster as a guest judge and designed the #GoVote campaign for Jay Z and Beyonce’s On The Run Tour. He was also featured on the TLC reality shows Miami Ink and NY Ink.

Related: How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand

Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.



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How to Make Money Through Social Media


This influencer breaks down his experience on building brands through social media.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


In this video, Entrepreneur Network partner Andrew Medal sits with Branden Hampton — a content, engagement and branding expert who helps individuals and brands maximize their online presence and brand equity — in Los Angeles to discuss how working with the Kardashians has influenced his work.

Click play to hear the conversation between Medal and Hampton.

Related: How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand



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How Christopher ‘Drama’ Pfaff Used His MTV Fame to Build a Fashion Brand


Andrew Medal chats with the former reality TV star in Beverly Hills to learn about the transition from ‘Rob and Big’ to Young & Reckless.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Christopher “Drama” Pfaff is an entrepreneur, producer and reality TV star best known for his roles in the MTV reality shows Rob and Big and Rob Dyrdek’s Fantasy Factory.

Pfaff is also the founder and CEO of Young & Reckless Clothing. Young & Reckless is a street wear inspired clothing brand sold across the world. The brand can be seen worn on celebrities like Kevin Durant, Cassie, Justin Bieber, Meek Mill and Colin Kaepernick.

Related: How to Build a Famous Fashion Brand



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4 Ways Artificial Intelligence Is Shaping the Future for Businesses Big And Small


Harness the power of artificial intelligence and reap a competitive advantage.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Artificial intelligence (AI) is becoming not just a curious concept, but a business asset worthy of every entrepreneur’s attention. A. is making headway in topics from behavior-based email sequences and opt-in popups to savvy messaging bots and even internal employee satisfaction analysis (IBM says they can determine with 95 percent accuracy when a person is planning to quit),

You can use AI to increase customer retention, NPS, sales close rate and pre-qualify leads. It’s hard to know where AI will be in a decade or two. But, it’s already playing a big role in many business’ daily operations. It can play a big, beneficial role in your business as well, now and well into the future. Here are four ways.

1. Emotional analysis

Annette Zimmermann said in 2018, “By 2022, your personal device will know more about your emotional state than your own family.”

Emotion AI, also known as affective computing, is an iteration of AI capable of detecting human emotions and responding to those emotions accordingly. And while it’s not perfect yet, the technology is staggering. One study from the University of Ohio claims that AI is now better at detecting emotions than humans are — a remarkable feat considering our millions of years of evolution for that sorta thing.

I believe these emotionally intelligent bots transform your business operations, and this is why I have created an AI startup that is rooted in this technology.

Imagine being able to collect the emotions of a viewer watching a video online, or using email sales sequences, messaging bots, and even customer support telephone options that adapt automatically based on the users emotions. How would that change your business?

A study that analyzed 1400 case studies of top advertising campaigns over the last 30 years found that ads which triggered human emotions were about 100 percent more like to report “very large profit gains.”

What if you could trigger the right emotions at the right time?

2. Customer support

Efficiency is perhaps nowhere more important than in customer support — the place where people want answers and they want them right away. And while pleasing those needy customers might seem like a business revenue afterthought, it isn’t.

According to a report by Temkin, a moderate improvement in customer experience can massively improve revenue. In the study’s own words, “Our analysis shows that NPS is strongly correlated to customers’ willingness to spend more with tech vendors, try their new products and services, forgive them after a bad experience, and act as a reference for them with prospective clients.”

I’ve used companies like Forethought, for instance, who are leading the charge into customer support AI products with their flagship answer recommendation tool, Agatha Answers. Designed as a plug-in enterprise solution that can be installed in two days and improve customer support time-to-resolution by up to 30 percent, Agatha gained widespread attention as it propelled Forethought to victory at the 2018 TechCrunch Disrupt Battlefield.

“Agatha Answers recommends answers to customer support tickets, decreases time to resolution, and increases agent productivity,” said Forethought Founder, Deon Nicholas during the TC competition. “Forethought uses AI to augment knowledge professionals.”

With 33 percent of Americans citing poor customer service experiences, reported by Business Insider, as the only motivation required to jump ship, clearly, AI has a significant role to play in the future of the customer service industry.

3. Sales and lead generation

AI is making big splashes in business-to-business (B2B) sales and lead generation. Harvard Business Review reports, for instance, that businesses which use AI can reduce call time by up to 70 percent and increase number of leads by 50 percent. Additionally, one source believes that 85 percent of sales-related tasks could be outsourced to the robots by 2020 (without a loss — and likely an improvement — in close rate).

Take LeadFuze, for example. This tool is an AI-based product focused on sales improvement, and finding the right customer segment and lead. It is the first and only lead generation software tool of its kind that combines data aggregation from multiple trusted sources while offering unlimited access and complete list building automation.

I use this product and it means that we spend less time on prospect research and contact gathering and more time on actual sales conversations. Insights-focused businesses, like LeadFuze, are projected to pull in more than $1.2 billion annually by 2020. And that’s for good reason — businesses like mine benefit from that kind of automated lead-generating intelligence.

4. Talent intelligence

Recruiting the right talent for your company can be a frustrating experience. Massive online search engines for jobs like Indeed or Monster can help source candidates, but many times, parsing the thousands of potential applicants is an exceptionally time-consuming task. Fortunately, AI products can offer some assistance.

According to a survey of 1,000 C-Level executives of large companies performed by Eightfold, 78 percent of surveyed businesses cite talent programs as “very important,” but only 44 percent say that the one they use is effective. Evidently, there is significant room for improvement with talent curation, something that Eightfold’s AI-based solution is intent on providing.

Called their “Talent Intelligence” platform, Eightfold’s AI product delivers a talent pipeline that reduces the time from engaged candidate to interview, curates relevant candidate lists, eliminates bias with blind screening, and drives attention with internal mobility among other features. All relevant data perspectives can be ported into a single interface, making the entire talent process much more manageable.

After all, the faster and easier you find the right people for your business, the bigger, more successful business you’ll be able to build.



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How to Build a Famous Fashion Brand


Andrew Medal sits with Dee Murthy at the Beverly Hills headquarters of Five Four Club.


1 min read

Opinions expressed by Entrepreneur contributors are their own.


Dee Murthy is co-Founder of Los Angeles-based, fashion membership Five Four Group and Young & Reckless. The e-commerce platform has a portfolio of brands that include New Republic by Mark McNairy, Grand AC and Oshenta.

Murthy is also a seasoned investor and partner at Queenbridge Venture Partners as well as partner in popular Las Vegas shoe store 12 AM RUN. He is a co-host with Chris ”Drama” Pfaff in weekly lifestyle podcast Group Chat in addition to his business ventures.

Related: How This Entrepreneur Used CrossFit to Build a Business



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