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Why 2025 Will Be Your Most Amazing Year Yet as an Entrepreneur


Opinions expressed by Entrepreneur contributors are their own.

2025 is right around the corner, and if you’re an entrepreneur with big plans, this could be your year to capitalize like never before. The economy, the political climate and the sheer momentum in the business world are all lining up to create a landscape that’s ripe for growth, innovation and opportunity.

Here are five compelling reasons why 2025 might just be the year you’ll look back on as a defining moment in your entrepreneurial journey.

Related: How to Create a Winning Strategic Plan for 2025

1. Lower interest rates mean cheaper capital

After years of navigating high-interest environments, entrepreneurs can finally breathe easier. With inflation easing and the Fed signaling lower interest rates, the cost of capital is on its way down. For those of us looking to expand or scale, this isn’t just a welcome change — it’s a game-changer.

Lower interest rates translate directly into more affordable loans, allowing you to invest more into the areas that count: expanding your team, refining your product or scaling your marketing efforts. Whether you’re using debt or equity, 2025 will give you access to cheaper money to fuel your growth, letting you focus on what you do best without being weighed down by hefty financing costs.

2. Investor motivation is through the roof

Cheaper capital doesn’t just impact entrepreneurs; it impacts investors, too. With the cost of borrowing down, investors will be hungry to make their money work harder. More than ever, venture capital firms, private equity funds and angel investors will be on the lookout for promising startups with visionary leaders at the helm.

In other words, 2025 will be an optimal year for entrepreneurs looking to attract funding. Whether you’re seeking seed money or a massive growth round, you’ll find investors with capital they’re eager to deploy. If you’ve been waiting to pitch that next big idea, now is the time to refine it, perfect it and prepare to sell it.

3. A business-friendly political environment

With a Republican-dominated government projected for the next few years, there’s reason to expect a favorable business climate for entrepreneurs. Historically, Republican administrations have been associated with policies that favor economic growth, reduced regulations and tax incentives designed to benefit businesses of all sizes.

For entrepreneurs, this could mean fewer regulatory hurdles and more resources to invest back into the business. Whether it’s relaxing labor restrictions, streamlining compliance or lowering corporate taxes, 2025 is poised to be a year where entrepreneurship isn’t just encouraged; it’s rewarded. This pro-business environment can open doors to faster growth and innovation, allowing you to stay focused on building rather than battling red tape.

4. Consumer confidence is on the rise

The stock market has shown no sign of slowing down, and if 2025 continues the upward trend, consumers will have more wealth at their disposal. When the market is bullish, people feel wealthier, which typically results in increased consumer spending — a powerful boost for businesses of all kinds.

For entrepreneurs, this means a ready and willing customer base eager to spend on the products and services they trust and value. With consumer confidence climbing, this is your chance to captivate your audience, build loyalty and tap into a market that’s actively looking for fresh, innovative solutions. The economy is only as strong as its consumers, and right now, consumers are feeling stronger than ever.

5. Tech innovation is exploding

We’re living in an era where technological advances are accelerating, and 2025 promises even more breakthroughs. From artificial intelligence and automation to new communication platforms and data analytics, technology is equipping entrepreneurs with tools that make starting, scaling and optimizing a business easier than ever before.

In 2025, you’ll have access to cutting-edge technologies at lower costs, allowing you to streamline operations, reach customers more efficiently and make data-driven decisions with unprecedented precision. Entrepreneurs who embrace these advancements will gain a powerful edge, letting them outmaneuver competitors, scale faster and deliver more value to their customers. Innovation is no longer a luxury; it’s a necessity, and 2025 is the perfect year to go all in.

Related: Top 10 Advanced Technology Trends to Watch in 2025

The stars are aligning for entrepreneurs in 2025. Lower interest rates, eager investors, a pro-business political climate, high consumer confidence and a wave of tech innovations are creating a unique and powerful environment that’s ready to fuel your growth. But the opportunity doesn’t mean anything unless you seize it.



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5 Essentials of Good Leadership


Opinions expressed by Entrepreneur contributors are their own.

What makes a good leader?

Ask any entrepreneur, and you’re likely to get different (albeit, pretty similar) answers. You might have heard that a good leader is strong, decisive, confident and honest. Or perhaps a “good” leader to you is optimistic, creative and forward-thinking.

After over 20 years as a CEO, I can tell you, my definition of “leader” has evolved over time. Facing challenges, resolving personnel conflicts, making mistakes and overcoming burnout will do that to you. So, while I don’t claim to have the textbook definition of leadership, I can share what I consider to be the essentials when it comes to being a positive, compassionate leader. And I’ve learned that entrepreneurial leadership crosses every sector of business.

Related: 50 Rules for Being a Great Leader

1. Set intentional habits

A leader is someone who is intentional with their habits. Whether you’re part of the “rise and grind” crowd or prefer a more leisurely pace, you’ve given thought to how you manage your day, your health and your business.

As an entrepreneur, my routine is everything — not because I require regimented time blocks, but because, if I didn’t set priorities, what’s important to me would go by the wayside. By setting intentional habits, I know I’ve created time for my physical health, mental health, family and leisure, in addition to the responsibilities of my business.

Without intention, we are at risk of falling victim to bad habits. Distraction and avoidance become our downfall. A great leader knows their priorities, directs energy to the activities likely to have the greatest impact and manages their time, not the other way around.

2. Practice radical honesty

I first learned about radical honesty in Brad Blanton’s book. And at the start, I really struggled with it. I realized how often I used “little white lie” excuses to ease my discomfort and avoid conflict. But this wasn’t doing me or my team any favors.

Through practice, I learned that radical honesty is about prioritizing transparency even when it’s uncomfortable. This doesn’t mean being brutally honest (you can tell the truth without hurting others), but keeping with open communication and vulnerability. Radical honesty leads to better conflict resolution and further refinement of your character as a leader. It also builds trust with your team.

Many business owners believe that you need to be direct or even harsh to be effective. In reality, a great leader speaks the truth with compassion, while seeking to understand the perspectives of those around them. To me, radical honesty is essential if you want to resolve conflict the right way, not the easy way.

Related: Stop Lying to Your Team — And Yourself. Try Radical Honesty Instead.

3. Generosity over personal gain

As business owners, many of us are drawn by the appeal of financial gain. And while this is not inherently bad, setting your tunnel vision on profit alone can make you blind to the more personally lucrative and soul-giving opportunities.

I truly believe that what you give is returned to you in dividends, not always as financial rewards but as personal development, friendships and life experiences. A great leader understands that generosity is more important and impactful than financial earnings alone.

Give to your community, your team, your friends and your family. Whether that’s through service, donations, sharing knowledge or providing career advancement, you’ll feel a stronger sense of purpose than being a profit-first entrepreneur.

4. Tackle challenges with compassion

A leader is someone who does not shy away from challenges. At the same time, a leader does not tackle challenges with aggressive tenacity, but a compassionate, thoughtful approach that considers multiple factors and points of view. Resolving conflicts in this way is difficult, but that is the measure of an intentional, self-aware leader.

For one, a great leader does not bulldoze other people’s perspectives. They take the time to listen to input, consider the information and proceed with what’s right for the organization as a whole. Sometimes, it means knowing when to say “no” — even to yourself.

At the same time, a leader does not beat themselves up for past failures. They consider each challenge to be an opportunity to learn, overcome and grow. It’s much more productive to channel optimistic energy into furniture endeavors than to fixate on the past.

Leadership means having compassion for others and yourself, even when making decisions is difficult and mistakes are inevitable.

Related: 5 Common Personnel Problems and How to Address Them

5. Know your limits

A leader is not infallible. You have skills, but you also have limits. A great leader can recognize the aptitudes in others and know when to step away from activities that no longer serve them.

This does not mean delegating just for the sake of lightening your workload but knowing your limits and identifying your complement in others. Very often, there are people in your mindset ready and able to step up and prove their chops.

As a CEO, I needed to find my “no person.” This is the person who tells me when I’ve gotten in my own way and when it’s time to assign responsibility to more equipped team members. He prevents me from getting pulled into the weeds rather than focusing on the priorities that matter most for my company at a high level.

A leader knows what they’re good at, what they’re not so good at and when it’s time to allow space for others to step in.

Every leader is different. And while the essentials of honesty, integrity and team management come into play, the exact skills will vary from one person to the next. I encourage every entrepreneur to explore their leadership style and define their own “essentials” — the non-negotiables, if you will. Recognize that these may shift over time, but leading with intention is always the path forward to maximizing your impact.



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Closing Your Business? Do It Before the New Year to Save Money


Opinions expressed by Entrepreneur contributors are their own.

In my business, I help others form business entities, such as LLCs or corporations. Less attention is typically paid to the un-forming of business entities. This is unfortunate — knowing the right way and the right time to dissolve a business can help you save a significant amount of money and hassle.

The most important thing to remember about timing your business dissolution is to aim for action before the year’s end. November and December are good times to bid adieu and start anew.

Related: 5 Ways to Move Forward After Shutting Down Your Business

Why you should dissolve your business before the end of the year

If you know that it’s time to put a business on the shelf (or in the incinerator) but you don’t move to formally dissolve the business entity until Jan. 1, well, as they say in Texas, you’ve just shot yourself in the foot, partner.

If that business, no matter how ailing, is still alive on Jan. 1, then you will owe the IRS and your state tax authority a tax filing for that calendar year. And who’s got time or money for extra filings, when you could have simply dissolved the thing before January? Depending on what state you live in, you may have other headaches coming down the pike as well:

Minimum business taxes: In some states, if you’re still nominally operating by Jan. 1 — even if your business fails to generate one red cent of income throughout the year — you’ll get hit with some or another form of minimum business tax. For example, let’s say your California LLC wasn’t dissolved before Jan. 1. Now you owe the state’s Franchise Tax Board $800 for the pleasure of not doing business that year. The state of Massachusetts insists that all corporations (S corps included) cough up a minimum “annual excise” tax of $456. Nevada calls it a “business license fee” and it’s $500 for corporations and $200 for LLCs.

Figure out what if any minimum business tax is imposed in your state by visiting your state’s SOS (Secretary of State) website. Look for words like “excise tax,” “business licensing fee” and “franchise tax,” all slang terms for “we’re just going to tax you for existing.”

License or permit renewal fees: If you don’t call it quits before Dec. 31, you might get stuck paying for renewed licenses or permits. If you’re closing down your daycare or plumbing business, or your food service business or bar, then you certainly don’t want to be paying for licensure to cover a period of time in which you’re not operating.

Keep in mind, depending on the breadth of your business’s activities and verticals, you may find yourself licensed and permitted by multiple levels of government. Let’s assume that your C-Corporation, FlameCorp, has a couple of verticals, all pyromaniacal in nature: If you wait until January to douse your company, then you may owe renewal fees both to the municipal authority that permits your busker to juggle flaming fire clubs for streetside tips, and to the Federal Bureau of Alcohol, Tobacco and Firearms that licenses your fireworks importing operation. Make sure you understand the specific fees and relevant timelines imposed by each permitting and licensing authority so you don’t get burned.

Registered agent fees: My business charges $149 a year to act as your registered agent, receiving official documents, legal notices, shielding your privacy, etc. Whether you’re using my firm or another, registered agent contracts automatically renew at the start of the year. Don’t pay me for no reason. Instead, be a pro and dissolve your business by year’s end, then promptly notify your registered agent to stop service for the upcoming year.

Annual (or bi-annual) report fees: These fees aren’t as hefty as the Minimum Business Taxes and licensing and permit fees; nevertheless, why should a hardworking entrepreneur like you throw away money? In California, for example, if your corporation isn’t dissolved by the last day of the second anniversary month of its formation, then you’re on the hook for the bi-annual $30 annual report filing fee. Had your dissolution been timely, that’s $30 that could’ve gone towards your “I-Deserve-This-Latte” fund.

Dissolution vs. conversion

Maybe now is not the time to throw in the towel, but an entity-formation restart is in order. I’m often approached by entrepreneurs who want to convert their current business entity into a new entity type. For example, a solopreneur forms a corporation on a whim, but soon realizes that the tax and reporting structure are a bit too complex for his tastes, and he’d like to convert his corporation into a single-member LLC. In several states, this can be accomplished through a process called, get this, “conversion,” whereby the existing entity need not be formally dissolved.

About 35 states have “statutory conversion” laws on the books that explicitly permit conversions of this kind. Other states, however, require you to jump through a few more hoops. Take New York, for example, where S corporation owners are required to go through a merger process if they seek to convert into an LLC entity. First, the owner must establish the LLC, the new entity, in its own right. Then, the LLC will need to acquire the existing S Corp through a merger, requiring a Certificate of Merger to be filed and all the rest.

For the cleanest possible transition, convert your business entity before Dec. 31. This will simplify your tax filings (who wants to pay an accountant to file both a Schedule C and a Form 1120 for the same business?) and will help streamline other compliance and administrative matters, such as the liabilities listed earlier in this article.

How to dissolve

Again, your state’s SOS website will walk you through the specifics of the dissolution and business entity conversion process. In general, you will need to file articles of dissolution with the state. If your business is a corporation or an LLC with multiple owners, then a record of a shareholder or owner vote will be required. You’ll need to pay any outstanding taxes and notify the IRS by filing a final tax return for your business that will be marked “final return.” You should also cancel your EIN (Employer Identification Number) by contacting the IRS. Your state’s SOS office will provide you with an exhaustive list of steps.

Congratulations on simplifying your life! Closing an unprosperous business can free up your focus and energy for your next big entrepreneurial adventure. Dissolving your business before year’s end will protect your time and your pocketbook.



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How This Restaurateur Got Into the Tech Industry


Opinions expressed by Entrepreneur contributors are their own.

Victor Lugger, co-founder of the restaurant group Big Mamma and the tech platform sunday, is no stranger to building memorable experiences that transcend mere dining. For Lugger, restaurants should be spaces filled with joy and emotion, encouraging guests to savor each moment.

When creating Big Mamma, Lugger’s goal was to evoke the vibrant energy of an Italian street, capturing the warmth, energy and spontaneity of Italy.

As he puts it, Big Mamma was born as “an antidepressant for the Sunday blues. ” The ambiance, staff and even fellow patrons combine to create a high-energy place reminiscent of the joy you might find walking the streets of Venice or Rome.

Related: He Was Once Head Writer of ‘The Simpsons.’ Now, He’s the Gordon Ramsay of Fast Food — Here’s How This TV Exec Found an Unlikely Career as an Influencer.

This commitment to joy in dining, however, extends beyond the ambiance to embrace Lugger’s staff culture and resilience. During an early pop-up in the South of France, his team transformed a potential disaster — a sudden, torrential downpour — into an unforgettable night by dancing through the chaos, keeping guests entertained and turning a problem into a celebration.

Lugger says it was a profound lesson in leadership.

“I was very humbled by how much better than me my team was,” he recalls, emphasizing that as a leader, learning from the team‘s energy and confidence became paramount.

This “joy in chaos” mentality shaped his approach, prioritizing empowering his employees and fostering a culture that celebrates taking risks and learning from mistakes.

Related: This Chef’s Unfiltered Approach to Food Found Success Online. Now, Her Grocery Store Brings Her Brand to Life: ‘I Don’t Want to Live on the Internet.’

In 2021, Lugger co-founded sunday, a tech company aimed at transforming the restaurant checkout experience. Although Big Mamma focuses on slowing guests down to enjoy their meals, sunday optimizes the payment process, ensuring that hospitality extends to the final interaction. It integrates with several popular restaurant technologies, including Toast.

With sunday, Lugger emphasizes that “there is so much more to do during payments” than merely collecting a bill.

By streamlining the checkout experience, sunday not only saves guests time but also increases tips and gathers essential feedback that helps restaurants improve and retain staff. By improving each small detail, restaurants can create a more hospitable experience.

Related: How This Michelin-Starred Chef Overcame Loss and Hardships to Achieve Stardom

Lugger’s unique social media approach

Despite Big Mamma’s social media success, Lugger focuses squarely on the guest experience rather than digital marketing.

His “social media investment” is the details — from custom-made plates to marble tables — that give guests a sense of awe when they sit down to eat and encourage them to share their experience with the world.

“I’m making great restaurants to please people. It happens that in 2024, when people are pleased, they say it on social media,” Lugger tells Shawn Walchef of Cali BBQ Media.

Lugger continues to build environments that bring joy to customers and set a high standard for hospitality, a testament to his passion for creating memorable, meaningful dining experiences.

“The fact that Big Mamma is this sort of machine we all feed into, and this machine grows and feeds us and grows our life is why we keep pushing it,” he says.

Related: How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More

About Restaurant Influencers

Restaurant Influencers is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.



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Black Friday Sale: This AI Automates Your Job Hunt


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Getting a new business off the ground sometimes means working a second job to pay the bills. Unfortunately, finding a job is remarkably time-consuming, but you can streamline the process with a little help from artificial intelligence (AI).

LazyApply is how you streamline your job hunt. This automation tool pairs with platforms like LinkedIn and Indeed to automatically send out applications to relevant jobs you’re qualified for, and Black Friday is your chance to get a lifetime license for only $54.39 (reg. $149), but that price won’t be around long.

Automate your job applications

This Chrome plugin enables users to apply for up to 150 jobs daily with a single click. By storing and reusing personal details, LazyApply eliminates the need to fill out forms manually, so job seekers can dedicate more time to preparing for interviews or running their own business on the side. LazyApply’s Job GPT tool uses advanced algorithms to make sure applications are tailored to each job posting. You’re not just sending out the same application 150 times.

LazyApply even offers day-by-day analytics to track application performance. If you need some extra help, weekly consultation calls give you personalized advice on improving resumes and navigating the hiring process. You even get access to unlimited LinkedIn profile emails, great for freelancers or cold outreach to potential employers.

Best part: this is a one-time investment. There are no subscription fees or recurring costs of any kind.

Use code HOLIDAY20 to get a Lifetime License for LazyApply on sale for $54.39.

Sale ends December 8 at 11:59 p.m. PT.

LazyApply Job Application Basic: Lifetime License – $54.39

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Not Backing up Your Phone? This is Why You Need to Start.


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

You probably already know this in your gut, but not backing up your phone is a recipe for chaos. It takes just one drop in the toilet to lose critical project files, client contact information, or messages you’ll never get back. Apple’s iCloud offers an easy way to back up your phone, but you’ll pay monthly. Try AnyTrans instead.

With a lifetime subscription, you only have to pay once to back up an iOS device. During this early Black Friday sale, use code FESTIVE30 to get AnyTrans® for $20.99 (reg. $79.99). That’s an unbeatable price.

iCloud vs. AnyTrans

AnyTrans is kind of like the old days of hooking your phone up to iTunes, except it helps you consolidate all of your files between devices in a similar way to iCloud. For example, you could add your iPod and iPad as devices and see all of your photos, videos, music, messages, books, voice memos, and more in one place.

From there, you might use AnyTrans to:

https://www.youtube.com/embed/yq3mYi1C2I0

Besides the price, what’s the biggest difference? While iCloud updates your phone’s backup in real time, AnyTrans won’t. So, if you back up your phone and then save a project file, it won’t be part of the backup.

If you drop your phone in the toilet or lose it on the train, rest assured that your data and business correspondence are backed up with AnyTrans. But you have to make the move now before it’s too late.

Get this cloud-free iOS backup tool for $20.99 with code FESTIVE30 during this early Black Friday sale (reg. $79.99). You won’t find a lower price anywhere else.

AnyTrans® One-Stop Content Manager for iOS: Lifetime Subscription

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Gift the Power of Language Learning with This Limited-Time Price on Babbel


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Anyone with a linguaphile or world traveler on their shopping list might want to pay attention. Babbel’s all-language lifetime subscription is available for just $129.97 (normally $599) through December 9. This means your language-loving giftee can enjoy all languages forever. And you can skip the line right here and head straight to checkout to get it.

If you’d like in on this language action for yourself, it’s truly a wise investment in both personal and professional growth. With access to 14 languages, Babbel is ideal for business leaders, travelers, and anyone wanting to broaden their global communication skills.

Babbel’s approach to language learning isn’t just practical—it’s been built by more than 100 expert linguists who designed the curriculum to make learning easy, enjoyable, and effective. With 10,000+ hours of lessons, Babbel offers endless opportunities for growth, whether you’re learning Spanish, French, German, or Italian or diving into more niche languages like Turkish or Indonesian.

Plus, each lesson is 10 to 15 minutes long. This makes fitting learning into a busy day possible. This depth of learning can help you communicate more meaningfully with international partners, clients, and colleagues. Sounds good to you? Skip the rest and head right to checkout to get it even faster.

Learning a language opens up new cultural perspectives and helps foster connections with people across the globe. Babbel’s lessons go beyond vocabulary and grammar, focusing on real-life conversational skills and cultural nuances.

Babbel makes learning useful. Lessons cover topics like transportation, dining, shopping, and navigation, equipping you to hold meaningful conversations in as little as a month. Plus, the speech recognition technology helps with pronunciation, so you can feel confident even when speaking with native speakers.

You can use Babbel on your desktop, phone, or tablet, and all your progress syncs across devices, so you can pick up right where you left off. Going offline? Download lessons in advance and learn anywhere, whether on a plane, in a café, or in a no-signal zone.

Head right to checkout to get Babbel’s all-language lifetime subscription for just $129.97 (reg. $599) through December 9—just in time for holiday gifting.

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Here’s the One Trait You Need to Be a Successful Entrepreneur


Opinions expressed by Entrepreneur contributors are their own.

I have a friend who is constantly getting himself into trouble. He broke his ankle jumping from a high wall. He got drunk and drove his car off the road, resulting in a suspended driver’s license. (He’s lucky it wasn’t worse.) The number of injuries he’s racked up in the time I’ve known him is more than more careful people accrue in their lifetimes. I tell this friend that he’s “too brave for his own good,” but really, that’s overly generous. My friend isn’t brave — he takes unnecessary risks.

Entrepreneurs are often lauded as being risk-takers, probably because of the number of entrepreneurs who link those concepts together. Bill Gates famously said, “To win big, you sometimes have to take big risks.” Howard Schultz instructed others to “risk more than others think is safe. Dream more than others think is practical.”

But as my friend and his antics demonstrate, there’s a distinction between being a risk-taker and being brave — and only the latter is necessary for entrepreneurs.

Related: You Will Fail at Risk-Taking Unless You Follow These 5 Strategies

Risk-taking vs. bravery

There’s a difference between taking risks for the mere thrill and taking risks to achieve something.

It is true that people tend to take risks when there’s a big reward at stake, a fact researched by marketing professors Derek Rucker and David Gal. It turns out that while people often want to think of themselves as brave, they typically reserve risk-taking for times when there are significant gains to be had. “Courage is not just taking risks,” the professors write. “It is confronting fear in a task that is linked to a higher-order goal or that has meaning to the individual.”

I agree: My wall-jumping friend is something of an anomaly, as there wasn’t a lot to be gained by making that particular leap. I consider myself relatively risk-averse, but I also recognize that it takes bravery — and no small amount of self-confidence — to spend time building a business when you could be doing something else.

For entrepreneurs, I agree with a take in Harvard Business Review that founders aren’t inherently more risk-positive; we simply define risk differently. For some, the risk of not pursuing an entrepreneurial path is somehow greater than taking the so-called safer option. That was certainly true for me, especially the way I went about it. Bootstrapping allowed me to monitor the success of my business, Jotform, and grow in accordance with the demands of the market. I didn’t quit my day job until my startup became profitable enough to sustain me.

So with all due respect to the Gates’s and Schultz’s of the world, it is entirely possible to be both risk-averse and successful. Far more important, in my opinion, is being pragmatic.

Finding the balance as an entrepreneur

Deciding to take a risk doesn’t have to be spur-of-the-moment — that’s why there’s such a thing as a “calculated risk.” If you’re trying to decide whether a new venture, be it a startup or a product, is bold and innovative or just downright foolish, I recommend performing a SWOT analysis.

A SWOT analysis is a matrix that lays out strengths, weaknesses, opportunities and threats, and it’s a critically important component of determining whether an idea or business model is viable. We regularly use SWOT analyses at Jotform to assess which products are attracting the most customers and use that information to determine demand for future projects.

To make the most of your SWOT, I advise focusing on the interplay between the four sections, so you can more easily identify the available solutions for threats and weaknesses. Be open to discovering new insights you may not have noticed if you’d analyzed each quadrant on its own. Say, for example, that a weakness of your company is that your product is undifferentiated from the competition. A threat, then, could be competitors that make clear how their products meet customer needs. It may be that a critical issue in one section is built on a problem, threat or opportunity in another.

Related: You Have to Take Risks to Succeed. Here Are 4 Risk-Taking Benefits in Entrepreneurship

It’s also a good idea to establish parameters for risk based on experience, says Frederic Kerrest, Okta co-founder and author of Zero to IPO.

“You’re not going to ask someone to climb Mount Everest before they’ve summited a hill in their own backyard,” he writes.

Determining a project’s scale, budget and timeline will keep it from spinning out of control, as will defining circumstances under which the project should be killed.

I would argue that all of this takes bravery. It’s much easier to shoot into the dark — or jump off the wall — and hope for the best. It’s much harder and labor-intensive to assess the facts in a clear-eyed manner and take informed action based on your findings. Sometimes, we don’t get the answers we want: There may not be a market for the product you’ve been dying to launch or the company you’ve dreamed of building. True bravery is acknowledging reality, regrouping and deciding where to go next.



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Get Down to Business with Lifetime Access to Microsoft Office 2021 for Mac for 70% Off


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For entrepreneurs and professionals who want reliable Office tools without the hassle of subscriptions, Microsoft Office 2021 for Mac can be the perfect one-time investment.

  • Includes core Office apps: Word, Excel, PowerPoint, Outlook, Teams (Basic), and OneNote (free version), giving you the tools needed for professional document creation, data management, presentations, and streamlined communication
  • One-time payment with no recurring fees, making it a cost-effective solution for professionals who want reliable access to Office without the subscription hassle
  • Full offline functionality, so you can work securely and privately, whether you’re at the office, a coffee shop, or on a plane
  • Continuous updates and access to customer support
  • Perfect for business owners, freelancers, and anyone looking to maintain a consistent, professional toolkit across all projects
  • Fully compatible with macOS 13, 14, and 15, allowing seamless integration and optimized performance on your Mac setup

Own Microsoft Office 2021 for Mac with lifetime access for $64.97 until November 22 and simplify your professional workflow — no subscription necessary.

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Why FileJump’s Cloud Storage Can be Perfect for Entrepreneurs


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Entrepreneurs know that efficient data management can have a significant impact on business. That’s why FileJump has become a go-to for professionals who are looking to streamline workflows, secure sensitive files, and collaborate seamlessly. With 60% of corporate data now stored in the cloud, the demand for secure and accessible solutions has never been greater.

Enter FileJump — the “Goldilocks” of cloud storage solutions. Designed to strike the perfect balance between affordability and premium features, FileJump offers a 2TB lifetime subscription for $89 that ensures your files are always within reach without recurring fees.

FileJump simplifies file management with a user-friendly drag-and-drop interface. Upload files directly from your browser without the hassle of complicated systems. Need to preview your files on the go? Its built-in support for images, videos, and MS Excel files means you can view content without downloading.

Security is at the forefront of FileJump’s design. Featuring 256-bit AES end-to-end encryption, your data stays protected, no matter where you access it from, the company says. Seamless collaboration is another highlight — share files and folders via links or grant team members free access accounts to streamline workflows.

Unlike other cloud services, FileJump places no limits on downloads or transfer speeds, giving you a truly unrestricted experience, the company says. Whether you’re managing client files, syncing team projects, or organizing personal media, FileJump delivers the scalability and accessibility that growing businesses need.

Take charge of your cloud storage today and invest in a solution built for the modern entrepreneur.

On sale for $89, a 2TB lifetime subscription to FileJump Cloud Storage offers unmatched value for professionals looking to enhance productivity while keeping data secure.

StackSocial prices subject to change.



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