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A Laptop for Less — This Chromebook Is Just $80 for Black Friday


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Working with a computer and the internet used to be a financially exclusive type of thing. As we get deeper into the future, the marvel of refurbished devices is making high-level computing available to more and more people. During this Black Friday price drop, for example, you could get this grey refurbished Lenovo 300E 11.6″ 2-in-1 Touchscreen Chromebook 32GB for just $79.97 (reg. $284).

This refurbished 300E is a two-in-one touchscreen notebook that comes powered by an Intel N3450 Quad-Core processor, which is designed to ensure smooth performance. Its 4GB of RAM promises the ability to run multiple programs at the same time with smoothness and reliability. This alone empowers the user to do most of the internet browsing, content creation, and academic or professional work your average person does on the computer, and for a far lower rate than other laptops and desktops on the market.

Users can expect a crisp image as the display supports a 1366×768 resolution, and this 2018 model comes with both WiFi and Bluetooth 4.0 connectivity. It’s important to note that it has a grade B refurbished rating, which just means it might come with some light scuffing or scratching on the outside. It should still be totally functional and reliable.

For an affordable and ultimately valuable gift for anyone this holiday season, you can jump on this Black Friday price drop on this Chromebook. It’s rated 5/5 stars by verified purchasers, with one describing it as an “excellent buy.”

Get this refurbished Lenovo 300E 11.6″ 2-in-1 Touchscreen Chromebook 32GB for just $79.97 (reg. $284) when you order through December 3 at 11:59 p.m. PT.

Prices subject to change.



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Black Friday Must-Get: Save 36% on This 4K Drone


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

As an entrepreneur, you’ve got to be savvy with money. Yahoo Finance estimates that Americans will spend $1,100 this year on gifting, but if you want to lower that number, taking advantage of great Black Friday deals is an ideal way to combat that financial crunch. And if you’re looking for something that will delight loved ones, both young and old, you can’t go wrong with a drone.

If you want to gift a drone this holiday season, the ProVision Foldable 4K HD Camera Drone makes an excellent choice. And if you take advantage of this Black Friday sale, you can score one for only $69.97 — nearly $40 off the usual price — now through December 3, with no coupon code required.

Give your giftee the chance to see the world from new heights with the ProVision Drone, a drone equipped with a high-resolution 4K camera that can capture stunning images from above. And when it comes time to actually record those memories, the ProVision lets you do it simply by making a hand motion — if you throw up a victory gesture, it takes a photo, and if you show a palm gesture, you’ll record a video.

For those totally new to drones, there shouldn’t be any fear of crashing once they take flight. This model offers three-way environmental perception capabilities and infrared obstacle avoidance sensing, so you don’t need to worry about run-ins with nature.

Give the gift of a ProVision Foldable 4K HD Camera Drone with Gesture Control and Two Batteries, on sale for just $69.97 (reg. $109) with no coupon code required for Black Friday, now through December 3 at 11:59 p.m. PT.

Prices subject to change.



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Give Yourself the Gift of an Easier Work Day This Black Friday with Microsoft Office at a Great Price


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Black Friday is a great time to snag those things you’ve been putting off purchasing or know you’ll need in the future. And if you have a new (or new-to-you) computer on your list this year, as an entrepreneur, you’re definitely going to need a new license for Microsoft Office to work efficiently.

Right now, for Black Friday, you can score a great deal on a lifetime license for the fleet of Microsoft staples to be used on one computer. If you’re a PC user, you can score Microsoft Office Professional 2021 for Windows for $59.97 (reg. $219), and if you have a Mac, you can get Microsoft Office Home & Business for Mac 2021 for $49.97 (reg. $219), right here through November 27, with no coupon code needed.

Because your days are packed, you probably want to make your work day as seamless as possible. That’s where the good old Microsoft Office staples come in — there’s a reason they’ve been around forever: these go-tos have been making work tasks easier to complete for decades.

PC users can take advantage of lifetime subscriptions to classics like Word, Excel, PowerPoint, Outlook, and more recent additions like Teams, OneNote, Publisher, and Access. And those working on Windows must ensure their OS is updated to Windows 10 or 11.

Work on a Mac? Don’t worry. This deal includes lifetime access to Word, Excel, PowerPoint, Outlook, Teams, and OneNote. Before installing, just make sure your OS is updated to Version 11 Big Sur or later.

Take advantage of these Black Friday prices and make your work life a little easier, with no coupon code required now through November 27 at 11:59 p.m. PT:

Prices subject to change.



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Why Gratitude Makes Leaders More Effective


Opinions expressed by Entrepreneur contributors are their own.

Recently I had one of those days. Although nothing catastrophic happened, there were a series of minor events that didn’t make for a good day. In turn — as a result of my mood — many of the daily road bumps felt worse than they really were. By the end of the day, I was exhausted and frustrated.

However, I didn’t want to spend what time I had left in the day feeling this crummy. It wasn’t fair to my family or me. The last thing I wanted was to be short with them or to lose sleep because I was tossing and turning. So, I took a few minutes for myself and focused on all the things that went right today. I also reflected on all the small things that made the day awesome.

And guess what? I didn’t just feel better. I felt amazing.

It may sound strange, but this is the power of gratitude. It’s one of the most effective ways to become not only a better leader but also a better person. But, if you are not convinced about this, let’s explain why great leaders should practice gratitude and how they can do so every day.

Related: Cultivating Gratitude and Happiness Will Boost Your Business

How gratitude makes you a better leader.

Before I discuss how gratitude can make you a better leader — I think everyone should be aware of why we know about the gratitude practice. The effects of gratitude were studied in the works of Robert Emmons, Ph.D., at the University of California, Davis. Emmons studied the impact of gratitude on physical health, psychological well-being, and on our relationships with others. Immersed in this work for over a decade, Emmons found that gratitude comes with the following benefits:

Physical

  • Stronger immune systems.
  • Not as bothered by aches and pains.
  • Lower blood pressure.
  • Exercise more and take better care of their health.
  • Sleep longer and feel more refreshed upon waking.

Psychological

  • Higher levels of positive emotions.
  • More alert, alive, and awake.
  • More joy, optimism, happiness, and pleasure.

Social

  • More helpful, generous, and compassionate.
  • More forgiving.
  • Feel less lonely and isolated and are more outgoing.

While those are all perks that anyone can enjoy, positive psychology is particularly useful for anyone in a leadership position. If we’re not taking care of ourselves mentally and physically, coping with the demands of being a leader will be more difficult.

Gratitude research from Emmons and Anjali Mishra discovered that expressing gratitude lowers stress. They also found that “gratitude enhances effortful goal striving.”

That’s well and good? But, what how can gratitude make you a better and more effective leader?

Nicole Lipkin writes that leaders should cultivate gratitude because it breeds employee engagement, more positive interactions, and builds resistance. What’s more, gratitude helps you acknowledge your accomplishments. Thankfulness encourages you to focus on your successes. You will not be consumed by the success or failures of your competitors, and you’ll be making the world better for those around you.

Gratitude, while allowing you to embrace your accomplishments, also keeps your ego in check. That’s because appreciation will enable you to realize that without assistance from others, you wouldn’t be as successful. Maybe it’s because you have a spouse who was your primary source of support and inspiration. A business partner provided you with the finances to launch your business. Or, thanks to their hard work and dedication, your business idea has become a reality because of your employees.

Also, when we’re thankful and optimistic, others gravitate towards us. Being approachable and encouraging is critical when networking and attracting top talent. A study from the University of Pennsylvania that shows when leaders are grateful to their employees, the employees are 50 percent more successful.

Furthermore, a study conducted by David DeSteno at Northwestern University found that being thankful or appreciative improves financial patience. And in the words of Gary Vaynerchuk, “It’s impossible not to stay motivated or get too down when you’re feeling grateful.”

Related: This Simple Daily Habit Will Add More Gratitude to Your Life

How leaders can practice gratitude daily.

If you’re ready to tap into the power of gratitude, here are nine simple ways you can practice gratitude day in and out.

1. Schedule time every day to reflect with gratitude.

I get it. You have so much on your plate that I doubt practicing gratitude is a priority or at the top of your mind. However, if you block out a specific time to practice gratitude in your calendar, it will become a priority. And, eventually, recognition of what you have to be thankful for will turn into a habit.

For example, you can up your game of awareness by scheduling time to reflect with gratitude during a break. Consider a meditation-moment by closing your eyes and thinking about any pleasant surprises you’ve experienced so far. Imagine what life would be like without your employees. Consider how good your business is doing — and the thanks should go to your customers, employees and your community.

Personally, I’ve made gratitude a part of my nightly routine. I jot down everything that I’m thankful for in a gratitude journal. It’s a great way to end the day and puts things in perspective during those more challenging days.

2. Be authentic.

Gratitude is more effective when it’s authentic. For example, if an employee just completed a project, as a grateful leader you can do more than offer a generic “thanks.” Name a specific action, saying something like, “Thanks, Jim, for getting this project to me before the due date. I appreciate that you’re so reliable.”

3. Celebrate wins both big and small.

We all love celebrating the significant milestones, and, you definitely shouldn’t stop doing that. But the massive breakthroughs don’t happen daily. However, each day, you encounter smaller victories and happy moments. With that in mind, if you catch a team member doing something awesome, grateful leaders shouldn’t hesitate to let them know you like that and appreciate their efforts. Those seemingly unimportant words of encouragement will add-up over time.

4. Compliment your team daily.

Compliments and praise should be authentic and genuine, and you may need to practice the extra effort of saying something if you sound phony. Don’t be one-of-those leaders who say, “sure appreciate you” while reading a report. Keep in mind the importance of eye contact, an actual win, a real compliment. When your efforts are genuine, it makes the other person feel like a million bucks and becomes natural to you.

Examples could be complimenting your colleagues on their sense of humor, asking questions, always arriving early, or taking the initiative. Other options could be recognizing how helpful someone on the team is to others — their positive energy, and their creativity or knowledge.

5. Don’t forget to acknowledge your unsung heroes.

Every workplace has a “rockstar.” That’s necessarily a bad thing. But, you don’t want to always shine the spotlight on them. Give acknowledgment to the back-up-singers, the backing band and roadies as well. Recognize your support columns, not just your angel-corbels at the top.

For example, I always give a shoutout and occasionally send my freelancers goodies. Sending something demonstrates to them that I appreciate their hard work, and it also makes them feel like a part of the team.

6. Take an interest in your organization.

I would say that taking an interest could be the most natural good thing you could do to show your employees your gratitude. Just take a couple of minutes to shoot the breeze with them. Some of your employees have no one but the team to depend on for support. You can include them as part of your team by giving them a shout-out.

Send an email, shoot out a quick Slack — do something. Ask your team questions so that you get to know who they are. Inquire about how they’re doing, and what they’re into and thinking about. It’s a simple way to show that you care about them as a person and that they’re a part of your organization’s community.

7. Provide learning opportunities.

Research from ClearCompany shows that 76 percent of employees want opportunities for career growth. Go ahead and provide them with personal and professional learning opportunities. Examples are online classes, in-person workshops, or the chance to attend an industry conference — maybe even meeting up with you and your group.

Related: This Is How to Boost Employee Retention With Lifelong Learning

8. Let employees have a say.

When employees have the opportunity to voice their opinions and share their ideas, they feel more valued. It’s also another way to express your gratitude since it lets them know that you want them involved in big decisions and successes.

You can always try out the good ole suggestion box. But, I think it’s more effective to solicit feedback from your team and leave time at the end of meetings with them, to add their input.

9. Create a positive work culture.

Finally, fostering a positive work culture will make your team more productive, happy, creative, and collaborative. Cultivating a positive culture amid the mad rush in tech also demonstrates that you value and respect your team as people and not just another cog in the business wheel.

There are numerous ways you can achieve a positive atmosphere, and thus have a positive impact on your team. You can start by greeting your employees when they arrive every morning. You could also surprise them by buying lunch, playing games on a Friday afternoon, and being respectful of their time. Don’t forget to grant your team autonomy and address any toxic behaviors ASAP.



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3 Ways Gratitude Can Help Set You Up for Business Success


Opinions expressed by Entrepreneur contributors are their own.

Thanksgiving is just around the corner, meaning now is the time of year when gratitude is on many of our minds. While we often tend to focus on gratitude in our personal lives while enjoying a Thanksgiving feast, we should also not forget about gratitude in our professional lives. Just like giving thanks can positively impact our personal lives, gratitude in business can be an important practice. Especially for corporate leaders, gratitude can have tangible business benefits. From improving your performance to creating a better work environment, here are three ways creating a culture of gratitude can set your business up for success.

1. Create a cohesive work environment

Cultivating a culture of gratitude at work is one of the most effective ways to build a respectful, cohesive and productive business environment. Expressing gratitude can improve employee engagement and further build positive relationships with coworkers. It can often drive employees to be more productive as they feel more personally connected to the results of their work.

Despite all the benefits for gratitude in work culture, expressing thanks outwardly can be uncomfortable for some people – especially if they are used to a less personal workplace culture. Breaking down these walls and working to create this culture can be a simple process in all workplaces, but it starts with business leaders. Set the tone and show appreciation to colleagues for their contributions to the company. One example is the former CEO of Campbell’s, who wrote 30,000 thank you notes to his employees over his career to celebrate accomplishments. Authenticity is key when expressing gratitude, so don’t be afraid to start with small ways to show your appreciation and work your way up to larger actions. By setting the tone for employees, you’ll be creating a culture of gratitude that will lead to happier employees and a more cohesive work environment.

Related: 3 Gratitude Habits for Business Leaders to Motivate Your Teams — and Yourself.

2. Improved customer experience

Creating a culture of gratitude at work won’t just have internal benefits. It can also have tangible effects on your customers. The impact it can have on your customer experience can be twofold.

First, a culture of gratitude will lead to more engaged employees who are better equipped to handle customer service. There is a direct correlation between employee engagement and customer service. Engaged and optimistic employees tend to be more invested in the company, which can make them more passionate about customer service. In addition, positive employees are more likely to deliver positive customer interaction. Furthermore, employees who understand their work is valued by their workplace are more likely to trust their managers if they need help, which can improve the customer experience.

Gratitude can also be extended directly to customers. By showing thanks for choosing your business, you can make customers feel valued and important. This could be an operational play, such as instituting a loyalty program or simply training employees to be more empathetic and thankful during customer touchpoints. Expressing gratitude toward customers will improve their experience and make them more likely to continue using your business and even more likely to recommend it to others.

Related: We Need a Real Commitment to Mental Health at Work. Here’s How (and Why).

3. Create a happier, more confident you

Did you know gratitude is scientifically proven to positively impact our well-being? Gratitude is a primary source of happiness. That’s because it can center us around positivity even amid chaos. Much like how showing gratitude and appreciation can create a more cohesive workplace, it can also improve your mindset and help you become a healthier, more confident version of yourself for business. In fact, studies show that a continued practice of gratitude can improve well-being even to the point of reducing the number of sick days workers take.

Gratitude may have an even larger impact on mental well-being. Expressing thanks improves your psychological well-being by increasing self-esteem and optimism. As a business leader, these are critical traits for success. In the modern workplace, chaos can be constant, and setbacks are common. You need to be the best version of you to navigate it. Leaders with high self-esteem and a centered attitude are more likely to be confident when facing a challenge and make an informed decision rather than one steeped in fear of failure.

Creating a culture of gratitude in your business can improve your operation in multiple ways. Gratitude can make you a more positive, confident business leader and boost your employee and customer experience. As we approach Thanksgiving – and the end of the fiscal year for many businesses – now is an ideal time to consider the benefits of a culture of gratitude.



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Data-Driven Strategies for Achieving Excellence in Marketing


Opinions expressed by Entrepreneur contributors are their own.

Hiring and managing a marketing team is challenging for any business, regardless of industry. And without a clear understanding of what excellent marketing actually means, it’s just about impossible to make educated decisions when assessing professionals in this space. When you can both define and recognize excellence in action, you’ll set a team up for success, and there are key characteristics to look for.

An emphasis on hard data

First, excellent marketers keep their focus on key data and metrics. This means going beyond superficialities like number of social media followers or website visitors, and avoiding making decisions based on assumptions or guesswork. Instead, savvy professionals analyze metrics like:



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Are You Ready to Ditch Your 9-5 for Your Side Hustle?


Opinions expressed by Entrepreneur contributors are their own.

Ask yourself, why do you need to quit your 9-5 to go full-time into your side hustle? How will quitting help you and what is your motivation to do so? In the U.S., 28% of people state that becoming their own boss is their top motivator to go all into their side hustle.

Maybe you have another reason for wanting to leave your job for entrepreneurship. You could want to make more money or spend more time working on your own business. If you think you’re ready to leave your 9-5, ask yourself these three important questions honestly.

Related: 44 Side Hustle Ideas to Make Extra Money in 2023

Do I have a proven business model that’s been tested?

Nearly 50% of businesses fail within their first five years of operation. This isn’t to discourage you and in fact, can be used as motivation instead. Knowing this and learning from other businesses can help you minimize risks and figure out what your competition will be like.

Making about two-thirds of your full-time job’s salary for about a year at your side hustle is a good place to start on deciding if you’re profitable enough to quit your job. You should also be using the money from your job to put money aside for emergencies. Running out of cash is one of the top reasons businesses fail so by having a cash cushion you’ll be able to give your side hustle the time and attention it deserves to succeed. Everyone’s expenses are different, but for me, I would want at least 6 to 12 months of savings.

If it’s one thing I’ve learned, owning a business affects you mentally, emotionally and physically. And on the days that don’t go as planned, you’re going to have to stay strong and positive. By becoming bogged down with a few bad weeks here and there, your productivity will slide and you’ll lose your motivation. That’s why I preach business is less about motivation and more about consistency. Anyone can be motivated for a short period of time. But putting in constant effort even on the hard days, will separate the side hustlers from the full-time business owners.

Do I have support?

It’s important to remember starting a business isn’t just hard on you as an entrepreneur, but it’s going to be challenging for your whole family. At least at the beginning, you may have less time and energy to spend with your spouse or kids and you’ll need your spouse’s support to do that and to get through business challenges. If you’re spending more time on your business, your spouse may need to do more work at home or even have to work more hours to offset the financial responsibilities temporarily. Have you thought about how else quitting your job would affect your family? How would you deal with things like healthcare and benefits or daycare?

Getting support from people who’ve been in your shoes can make all the difference on your entrepreneurial journey. Whether you’re in a course and leaning on your teacher and peers for advice or other business owners in your industry, it’s important to be open to feedback and to handle criticism with an open mind. When I was younger and didn’t want to ask for help, I quickly learned how leaning on others for support was so important, especially when starting.

Related: Can You Turn Your Side Hustle into a Business? Consider These 3 Things.

What’s my backup plan?

This one is controversial and can be a hard pill to swallow because many entrepreneurs see it as allowing yourself the option to fail or quit. But I think it’s important to be realistic especially when you have other people counting on you to be the provider. That’s one reason I always suggest not to burn bridges with former employers.

Tell senior management about your plans first so they don’t receive the news from one of your peers. Give your full two weeks’ notice, or whatever your contract states. If you’re in a management role, you may want to give more notice and let the company decide what they would prefer. Continue to show up and do your work to the best of your capability. Now isn’t the time to slack. It not only says a lot about your character if you continue to show up with integrity, but it also ensures you’re not putting extra pressure on your team. And avoid gossip and avoid speaking badly about the company or any employees. Doing this will also help keep your leave on a positive and friendly note.

There are no real rules to follow when you’re ready to go full-time into your side hustle because we’re all different and so are our situations. I’m just giving you guidelines so you can start asking yourself the important questions to know if you’re ready to leave your job. But if you think you’re ready and you have a proven business model that’s been consistently bringing in cash, have the right support, and have a backup plan, you’re on your way to successfully quit your job and go all into your side hustle.



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From Stage to Startup: Ballet Pro’s Lucrative Side Hustle


This Side Hustle Spotlight Q&A features Danielle Schultz, a ballet dancer at the Metropolitan Opera and founder of The Triangle Sessions, a corporate wellness company offering company retreats, interactive wellness classes and team-building events. She is based in the Greater Philadelphia Area.

Image Credit: Devin Cruz.

You’d been a dancer with the Metropolitan Opera since 2014 when Covid hit. How did your life and work change in those early days of the pandemic, and when did you know it was time to supplement your income with a side hustle?

When Covid hit, I was in the middle of Die Fliegende Hollander and was slated to perform in Turandot a few weeks later. I had nurtured positions teaching fitness and ballet at New York City studios, which I continued via Zoom to stay financially afloat. However, I was also three months pregnant, and my husband was a full-time student. I had to get creative quickly. One of the first social impacts of Covid that everyone struggled with was isolation. It gave me the idea to start offering corporate wellness and team events to help employees stay connected in the newly virtual workplace.

Related: Being an Entrepreneur Means Finding Profit in Your Passion

How did your professional background inspire you to launch The Triangle Sessions? How did that skill set translate to your entrepreneurial journey?

I graduated in 2009 from NYU Tisch with a dance degree and a minor in art history. It was a terrible time to graduate, especially with an arts degree. I turned down an apprenticeship with a small ballet company to perform as a dancer on a cruise ship and travel the world. Believe it or not, this was simply the more practical approach at the time. I was able to give up my New York City apartment, live expense-free and save money. This experience served as a crash course in travel and tourism, something that would come into play 10 years later when organizing a large-scale retreat for a national law firm.

After my cruise ship contract, I danced with a small contemporary company while waiting tables at high-end restaurants. It was the New York City restaurant scene that provided excellent training in wine, spirits and food pairings. Like the cruise ship, I learned the value of customer service and how to connect with a wide variety of people. Waiting tables still goes down as the hardest job I’ve ever had, but it was too physically demanding while dancing.

Related: Shift Your Perspective From Getting to Giving to Get Unstuck

When I got my break at the Metropolitan Opera, a dream job for years, there was a catch…it still wasn’t full-time. So, I had to supplement my income in a way that would be easier on my body. I became a certified yoga teacher, certified nutrition counselor and Ballet Beautiful trainer for celebrity clients. All of these skills allowed me to share a deeper understanding of the human body with a wide range of people. It set me up beautifully for teaching corporate wellness.

For years, I continued to perform at the Metropolitan Opera while juggling a slew of part-time work. It wasn’t until my aunt, a former ballroom champion and long-time business owner, told me something that I’ll never forget: “Dani, you already have the mentality of an entrepreneur in the way you support yourself. You have multiple income streams. Figure out how to work for yourself, not other people, so that you can share your knowledge on your own terms.” It was a lightbulb moment that got the wheels turning. It took a pandemic and a layoff from the Met Opera to pursue the endeavor full-time.

What was your vision for The Triangle Sessions, and what were some of the first steps you took to get it off the ground?

I wanted to implement the knowledge I developed in my professional dance career around healthy habits and performing at one’s best. I wanted to replicate the camaraderie I had experienced in the dance world through high-quality, purpose-driven experiences and apply it to the corporate world.

When Covid first hit, I offered virtual wellness classes….yoga, meditation, desk stretching, etc., always with some type of social component. No one was interested. People just wanted alcohol and happy hours. I started incorporating educational wine and sake tastings WITH corporate wellness, and suddenly, there was interest! I found a fantastic vendor to help put together high-quality experience kits (and accommodate some of my wacky requests, like combining foam rollers with bottles of Prosecco and gourmet snacks), and I hit the ground running.

Related: Side Hustles for These Times

How did you approach continuing to build, and what does your revenue look like?

Initially, the vast majority of business came from my own network, referrals and word-of-mouth. After some time hosting virtual team-building and wellness events, I became a small fish in a large pond. So, I partnered (and still continue to partner) with larger team-building event companies in which my services are offered. They have a dedicated sales team, and it provides steady revenue, all while nurturing my own clients and relationships. Annual revenue for 2022 was $110,000.

What were some of the biggest challenges along the way, and how did you navigate those?

The biggest challenge is trying to anticipate the needs of organizations and their employees without straying too far from our own mission. Employee well-being and community are at the backbone of The Triangle Sessions. I keep an open mind and experiment to see where there’s interest. In 2020, happy hours were in vogue. This last year it’s been all about wellness and creativity. Luckily, I enjoy this process and love having an open dialogue with clients to learn about their needs. Many of our signature events, like our Build-A-Terrarium workshop, which combines plant care with self-care, have been inspired by client requests.

Personally, I’ve struggled to find the balance between running The Triangle Sessions and wanting to continue to dance. Dance is my first love, my identity since I was three years old. I returned to the Met Opera part-time in 2021 and scaled back on the number of productions I usually perform to focus on building The Triangle Sessions. However, keeping my foot in the door at the Met sometimes leads to losing momentum. It’s a risk I’m willing to take for now since I have the best of both worlds. Martha Graham once said, “A dancer dies twice—once when they stop dancing, and this first death is the more painful.” These words ring true, but I’m grateful to be building another satisfying career around community, connectivity and high-quality performance.

Related: These High School Best Friends Achieved Their Dream of Being Their Own Bosses. Their Next Step? Starting a Wellness Revolution.

Do you have any advice for other professionals who want to start a side hustle or full-time business?

Lean into your strengths. Learn your core values. Reflect on what makes you different. From there, assess how these skills can benefit others and bring out the best in communities. It may take a bit of experimentation and creativity, but the process can be surprisingly satisfying. Sometimes, you just need to start somewhere and see what happens. Celebrate the small wins and run (or dance!) at your own pace.



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Start an Affiliate Marketing Side Hustle with Ease


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you run a company, you know the importance of diversifying revenue streams. If you aren’t already leveraging affiliate marketing in your content, starting to do so is easy and affordable. That’s because we’re offering a 73% savings on a lifetime subscription to Auto Affiliate Links PRO, a top-rated platform that can streamline your affiliate marketing efforts.

Auto Affiliate Links PRO has earned a 4.5/5-star rating on AppSumo for its intuitive, effective service. The WordPress plugin makes it extremely easy to automatically insert affiliate links into your content from platforms like Amazon, Clickbank, eBay, and more. With so many source options, you can add affiliate links that are authentic to your brand and messaging and ones your audience will enjoy. You can add links individually, in bulk, or by uploading a data feed, and the program will show you where the links will fit, making it easy to add affiliate marketing to existing and new content.

Auto Affiliate Links gives you detailed analytics to see how your links are performing and lets you export links and keywords for streamlined operations. With a PRO plan, you’ll have a multi-site license to amplify earning potential across multiple websites, all while saving you time on content production so you can work on the parts of your business that need fine-tuning. You’ll even get a lifetime of updates to the product, so you’ll always be up to date.

Supercharge your website with new passive revenue streams.

Right now, you can get a lifetime subscription to Auto Affiliate Links PRO for 73% off $299 — just $79 — for a limited time only.

Prices are subject to change.



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If You Forget About Lead Gen, You Can Forget About Growth


Opinions expressed by Entrepreneur contributors are their own.

What’s the worst thing that can happen if you buy weak leads from a questionable source? New York City real estate broker Nathan Horne almost found out.

Horne’s employer, The Corcoran Group, focused on branding instead of strategic lead generation. So, when Horne called someone he thought was a hot lead, he got the surprise of his life. Instead of a potential buyer, the police detective who answered the phone made a veiled threat about having a gun and being willing to use it.

Fortunately, Horne received only a verbal scolding and not something more dangerous. It turns out there’s a whole underground world of companies that specialize in lead generation, but those in the broker business—like Horne—have discovered that these businesses not only provide poor leads, but also occasionally flirt with illegal activity (like lead dilution, acquiring leads by dubious means or, in Horne’s case, providing fake leads that can lead to irritated recipients).

En route, Horne learned a big lesson: If your company doesn’t have successful lead generation, you’re putting your business’s future at risk—not to mention leaving your team hesitant to pick up the phone and call an untested lead.

Move beyond your personal spider web

Why do so many companies fall into a trap that keeps them from focusing on their lead generation? Call it the spider web effect.

When founders begin their organizations, they work their own networks first. Eventually, they tap out these personal spiderwebs and neglect to move beyond them. Instead, they delve into everyday operations and forget to keep bringing new prospects in the door. And if someone brings up the notion of organized lead generation? A succinct “we aren’t ready for that yet” usually stops the conversation.

To outsiders, this may seem shocking. Yet it’s common, particularly among lifestyle businesses large enough to allow their owners to prosper just enough. Those types of organizations weren’t created to scale; they were created to provide an income for the entrepreneurial C-suite folks.

Is it any wonder that so many commercial establishments closed down after the founders retired?

You can get out of the “no lead gen” rut

Our own company started similarly 35 years ago. For 25 years, lead generation was a passing fancy. Customers came but weren’t wooed. And while we enjoyed growth in that time, little of it came through a solid lead generation strategy (because, to be frank, we didn’t have one).

Thus, a decade ago, we decided to align our lead generation and marketing tactics. And we’ve grown phenomenally ever since, like the 90 percent of other businesses that have made similar decisions, according to CSO Insights.

Of course, some companies ardently say they want to get bigger, but they’re not necessarily following a wise map, either. Far too many bring in outside salespeople to make cold calls. That’s not a lead-generation tactic; it’s a cold-calling one. Sometimes that works, sometimes it doesn’t, but it’s always a tough way to scale.

The best strategy? Hire amazing salespeople and supplement what they naturally do with a content-driven lead-generation protocol. Without this kind of commitment, even the most exciting organization with the highest potential can run the risk of not hitting revenue goals, frustrating the heck out of amazing sales professionals and not closing deals due to lack of appointments.

Stay ahead of the competition

Unless you like the idea of falling behind the competition, you owe it to your company to make lead generation a priority by developing a thorough content marketing campaign. Constant content creation and dissemination ensures you won’t be scrambling for prospective buyers.

The more consistent you are, the better your returns: Orbit Media says that nearly half of bloggers who put time and effort into blogging make money. HubSpot concurs, noting that busy blogs offering at least 16 posts every month can expect traffic to triple, as opposed to their barely there blogging counterparts.

Ready to begin? Here are the rules:

1. Go to your customers

Start at your heart by surveying your clients about what they want to know, what they read, how they think and where they hang out when they’re not buying your merchandise or services.

Their answers will help drive content. At the same time, ask your salespeople and customer service personnel what they’re constantly being asked. They’ll happily share everything they’ve heard, and you can turn their responses into content topics later. The more research you do up-front, the better your plan will be.

Although this should be an ongoing task, plan on about 30 days to get a head start. Evaluate the feedback to use the information innovatively. Ironically, that’s what SurveyMonkey did. It sent out surveys to users to make its brand more attractive. As a SurveyMonkey enthusiast, I’m pleased to see the company utilizing its own offerings to improve.

2. Devise your plan of attack

Open a Google Doc or grab a piece of paper. Then, clearly write down what you plan to do in terms of content creation. Just as you wouldn’t start a business without a proposal or route, don’t jump into speaking engagements, blogging, ebooks, webinars or any other content production without forethought.

What will your plan look like? That’s up to what you discover. Mine included a mission to produce only educational content, not promotional pieces. As the one spearheading everything, I worked during “off” hours on fulfillment to get traction. Now, our team is all on board because we’re able to track how effective our content is month over month.

3. Share your trade secrets

Don’t gasp at the thought of sharing your expertise. It’s not your grandmother’s famous cookie dough recipe, after all. If you don’t offer anything valuable through your content, you’re just sending out sales pitches. Instead of treating readers, viewers and listeners like droids, craft intriguing items that provide insider knowledge.

Through this approach, you’ll humanize your efforts. In the eyes of the public, you’ll be seen as a partner. This will lower readers’ defenses and promote honest engagement. In addition, you’ll set up your content creators to be thought leaders. For example, at Influence & Co., a content marketing agency we work with, CEO John Hall has made being honest his mantra with significant reputation-boosting and profit-generating results.

4. Create accountability for maximum results

Obviously, you’ll want to measure your success, to determine how well your lead generation is working. Why not start by developing a service-level agreement (SLA) between the sales and marketing departments? An SLA defines each team’s role in sharing and ensures important information won’t be lost in translation.

In addition, have key performance indicators in place. The KPIs can be tracked by spreadsheets and monitored routinely. At our company, we consistently investigate which content is bringing in the most leads. That’s an actionable approach and puts everyone on the same page.

The time is now

Wondering whether the time is right to strike on this type of lead gen venture? It is, hands down. As the old adage says, “A good plan today is better than a great plan tomorrow.” The faster you get a process in place, the faster you’ll see those golden returns.



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