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15 Feb 2024
Sticky Post By Posted in Leadership, News Permalink

Mastering the Skill of Convincing Stakeholders to Approve and Execute Ideas

Sticky Post By On February 15, 2024


Opinions expressed by Entrepreneur contributors are their own.

As leaders, we may believe our big concepts will be successful, but pushing those ideas across the finish line takes not just effort but a willingness to persevere through challenges and pushback. There’s an art to gaining stakeholder support before ideas can be executed, and once leaders learn the right mindset and techniques, they often get the resources and help they need. First things first, however — anyone with a big idea must overcome any anxieties around sharing it.

Why fear is the big idea killer

Every good idea in this world would die if leaders didn’t have the boldness to share them. However, no idea is perfect from the start — and confidence isn’t a cure-all. When people share concepts that go beyond what they already know or have experienced, some fear is normal. Others don’t want to share their ideas because they fear the humiliation and resource insecurity that can come from having those ideas fail. The easy route is to shut down instead of branching out. But a strong backbone of personal conviction must prevail.

The truth is perception is often reality, and few people persuade well when they are stifled by fear. Sometimes, it’s not the quality of the idea, or even the certainty behind it, that sees it passed over – only the circumstances. Often, there’s a time constraint involved. Instead of fearing disapproval, ask how many people can support your idea and think about how you would build it out if you were not constrained by contracts or approval requirements.

This approach helps remove some of the bias-based boundaries leaders can impose on themselves, freeing them to see the full potential of the idea. It also offers a boost in confidence that stakeholders will notice during a pitch — which they will then associate with the trustworthiness of the concept itself.

Related: From Customers to Investors to Employees, Here’s How to Connect With Every Company Stakeholder

Getting others on board

Once leaders have confronted any fears that hold them back from expressing their ideas, they have a few tangible ways to persuade stakeholders:

1. Take accountability using your own passion

The expectation around what others will do or provide blocks the power of persuasion. Some leaders expect someone else to develop an idea for them or look for a team to plan the execution of it, but this isn’t always viable when a budget is in place. It helps to look within first. It is also common for leaders to want to hire other companies or third parties to cover some of the work, which is a problem if the budget for a concept is limited.

People who are passionate about their ideas don’t wait for anyone else to give them direction. Instead, they pave their own way. They are driven enough by the concept that they take accountability for it and don’t allow others to determine whether it lives or dies.

That’s why I tell leaders to do their own due diligence. They need to create a plan using actual data that shows they know exactly how they will win. When stakeholders see someone who is self-accountable and has a clear, well-formulated path to profit, it’s much easier for them to sign on.

2. Be scrappy

If a leader has plenty of money, time and other resources — great. But that’s often not the case. I once worked with a woman in marketing who wanted to hire a company to do a training video for a new product feature. Our budget wouldn’t allow that. So, I encouraged her to create something on her own. The immediate result? She dropped the project.

To truly push an idea through, people must figure out how to execute it within limited resources. In the latter case, I pushed back and asked my colleague what she would do if I weren’t around, and she just needed to get something out the door. A week later, she had drawn out a full storyboard. I told her to film it. She made cutouts of popsicle sticks, cardboard, and paper and filmed the entire educational video with stick figures.

Now, of course, stick-figure videos won’t work for everything. However, leaders won’t always get the low-level direction they want; part of what stakeholders seek in any venture is resourcefulness. Stakeholders take this quality as a sign that the leader is a skilled troubleshooter — and over the long haul, the ability to problem-solve on the run reduces risk, which is appealing to those who could offer support.

3. Persist and seek new paths

Historically, every generation has pioneered new ways of working, but today’s younger cohort tends to look for approval. This group often relies on external validation to gauge their performance, decide their next steps, and choose their direction — small interactions with superiors carry heavy weight for them. Rather than laying out a clear plan and asking for feedback, they lean towards seeking permission to proceed.

In these scenarios, young innovators often see “no” as the end of the line for their concept. However, aspiring leaders are willing to persist. They will find a way to push the idea through, such as pitching it to a different director. When a leader perseveres through rejection, they demonstrate the necessary grit to ensure a long-term return on the investment.

Related: If You Want to Grow Your Startup and Value, Nurture These 3 Stakeholder Relationships

When you’re fully convinced, others can be, too

When presenting an idea to a stakeholder, attitude is crucial in gaining support. If an innovator can eliminate fear and show they are going to take accountability through their own passion and due diligence, solve problems, and keep going no matter what, then they have a solid recipe for buy-in. Believe in your idea full-heartedly, otherwise, someone else might share it with the confidence you lacked. The art of persuasion starts within, and the most important person you need to convince about your idea is you.



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14 Feb 2024
Sticky Post By Posted in Brand Reputation, News Permalink

7 Proven Strategies to Rehabilitate Your Shattered Online Image

Sticky Post By On February 14, 2024


Opinions expressed by Entrepreneur contributors are their own.

In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your connections, opportunities and even your self-esteem. Fixing things isn’t just about patching up; it’s about retaking control of your narrative.

But rebuilding your online image is like embarking on a daunting journey through a maze. It’s way more than just fixing mistakes or addressing slip-ups from the past; it’s about reshaping how people see you and earning back their trust, and that’s no walk in the park.

Related: Why You Must Monitor Your Online Reputation Before it Hurts You

Picking up the pieces

As George Santos finds out, escaping the shadow of a damaged reputation takes serious time, persistent effort and a lot of dedication. It’s not just about making things right on the surface; it’s also about convincing everyone else that the change is genuine and heartfelt. And in today’s world, where news spreads faster than wildfire and opinions are a dime a dozen, rebuilding can be a slow, tedious process. It takes a ton of patience and a rock-solid commitment to stay on course despite the constant whirlwind of online chatter and perceptions.

A strategic approach involves thoughtful, deliberate moves, from recognizing the extent of the damage to crafting a story of evolution and renewal. It’s about making every action count, engaging positively and showcasing real change. Without this clear roadmap, the journey toward rebuilding your online image remains uncertain and daunting. That’s why having a well-designed plan is crucial — it’s your compass through the digital wilderness.

Where to start

Step 1: The first step is to acknowledge that you need to do something. Stop feeling sorry for yourself or ashamed, and be prepared to reclaim control of the narrative. No longer do people associate Martha Stewart, Tiger Woods, or Ellen DeGeneres with their well-publicized scandals, something that isn’t the case for Prince Andrew or Bill Cosby.

Step 2: Foster a support system — establish a support network internally and externally, including PR specialists, legal advisors and a dedicated crisis management team.

Step 3: Implement continuous monitoring — establish ongoing monitoring systems to detect and address issues promptly, ensuring proactive protection of your brand reputation.

1. Acknowledge the weight of the situation

Admitting the gravity of a reputational crisis isn’t easy. This is something that United Airlines is still grappling with. Emotions can be overwhelming, demanding resilience and self-compassion. It’s crucial to accept the reality of the situation while understanding that recovery isn’t instantaneous. Accepting the challenges and acknowledging the hardships offers a path forward and an opportunity for growth.

To understand the scope and impact of the crisis conduct a thorough internal investigation to understand the scope and impact of the crisis. Identify the key stakeholders affected and assess the extent of the damage. Assemble a crisis management team to lead the investigation. Use a combination of surveys, interviews, and data analysis to assess the impact. Ensure transparency and regular communication with all stakeholders throughout the process. Develop a comprehensive recovery plan that includes strategies for rebuilding trust, improving policies and ensuring such a crisis does not recur. This plan should be communicated clearly to all stakeholders.

After planning, the next step is implementation. Assign responsibilities to team members for different parts of the plan. Monitor progress regularly and adjust the plan as needed based on feedback and results. After the recovery, it’s important to review the crisis and learn from it. Conduct a post-crisis review to identify what went wrong and how it can be avoided in the future. Use these insights to improve your organization’s crisis management strategies. Remember, the goal is not just to survive the crisis but to emerge stronger and more resilient.

2. Own your mistake and offer a genuine apology

The foundation for rebuilding trust starts with accountability and authentic apologies. This is why Elon Musk got on a plane and flew to Israel after some regrettable tweets. Transparently acknowledging mistakes sets the groundwork for regaining credibility. Be warned: This isn’t about providing lip service but about being genuinely apologetic and taking ownership and responsibility for doing the right thing. Authenticity becomes the cornerstone of the journey toward redemption, emphasizing the sincerity in rectifying past wrongs.

Practice empathy and humility. Reflect on your actions and understand the impact they had on others. Craft a sincere, detailed public apology addressing the issue, taking responsibility, and outlining concrete steps towards resolution. Share it publicly. Ensure it includes an acknowledgment of the mistake, the impact it had, your regret, and the steps you’re taking to rectify the situation. Remember, the goal is not just to apologize but to rebuild trust and credibility. A sincere apology is more than just saying sorry. It involves acknowledging the mistake, expressing regret, explaining what went wrong, and detailing what steps you’re taking to make sure it doesn’t happen again.

3. Take control of your narrative

Seizing control of the narrative means actively engaging in online spaces. Bud Light tried to do this but failed repeatedly. Consistently demonstrating progress, sharing valuable insights, and engaging with your audience deliberately will help you put back the pieces and construct a more robust digital presence. A proactive approach not only addresses the crisis but also shapes a positive narrative for the future. Think of the internet as having a super long memory – it remembers everything: the initial fall, as well as the comeback.

Develop a content strategy that focuses on transparency and progress. Use social media platforms to share updates and engage with your audience. Consistently share progress and valuable insights and actively engage with the affected audience. Monitor conversations and respond thoughtfully. Use social listening tools to monitor online conversations about your brand. Respond to comments and messages in a timely and thoughtful manner. Share regular updates about the steps you’re taking to address the issue and the progress you’re making. Remember, engagement is key to rebuilding trust and credibility.

Related: 7 Ways to Recover After a Reputation Crisis

4. Turn a crisis into an opportunity

Amid the chaos, seek opportunities for growth. A reputation crisis, though tumultuous, can be a catalyst for introspection, leading to profound personal or brand development. It offers a chance to evolve, prompting a reevaluation of values and goals. This is what Adidas did when they dropped Kanye West and donated the proceeds from the remaining Yeezy line to the ADL. Like Adidas, think of your online reputation as a bone and the crisis as a fracture: it will hurt, and it will take time to heal, but with the right care, it will heal and become even stronger. And remember: People love a great comeback story.

Implement internal changes. Use this crisis as a catalyst for structural or operational changes, demonstrating a commitment to improvement and ethical conduct. Use this opportunity to reassess your brand values and align them with your actions. Consider seeking external help, such as PR or crisis management consultants, to guide you through this process. Use this crisis as a catalyst for structural or operational changes, demonstrating a commitment to improvement and ethical conduct. Identify areas of your operations that need improvement. Implement changes that not only address the current crisis but also prevent future ones. This could include staff training, policy changes, or even restructuring. Communicate these changes internally and externally to demonstrate your commitment to improvement.

5. Crafting a narrative of redemption

Crafting a compelling narrative requires addressing concerns head-on. Remember: this isn’t a standard, run-of-the-mill “mea culpa” but a sincere introspection of the mistakes that were made and the resolve to learn from them, fix them, and grow from them. This is what Wells Fargo has successfully done after a horrendous scandal. Since then, they’ve demonstrated a genuine commitment to rectifying past mistakes, which helps reshape the story. It’s about creating a roadmap that aligns with rebuilding trust and credibility.

Maintain transparency in communications and consistently showcase progress towards resolving the issue. Conduct regular internal audits to identify and rectify mistakes. Implement a robust feedback system to learn from employees and customers. Regularly update stakeholders about the progress made in resolving the issue. Use various communication channels like emails, newsletters, and social media to reach a wider audience. Remember, consistency is critical to maintaining trust and credibility.

6. Be a positive force for change

Active participation in positive online interactions contributes significantly to reshaping public perception. This is what Volkswagen did so successfully after it found itself mired deep in controversy. Being a constructive and engaged member of your community showcases a renewed commitment to positive change.

Support community initiatives or causes, demonstrating a genuine commitment to positive change. Engage with your online community regularly. Respond to comments, share updates, and participate in discussions. Show your commitment to positive change not just through words but through actions. Being involved in the community goes beyond just participating in discussions. It involves supporting initiatives or causes that align with your brand values. Identify community initiatives or causes that align with your brand values and support them. This could be through donations, volunteering, or partnerships. Share your involvement on your social media platforms to inspire others and showcase your commitment to positive change.

7. Embracing change: Evolving and reshaping your digital narrative

Redemption isn’t just about rectifying past errors; it’s about embracing change, but unlike Disney, you must do so in a sensible way. Otherwise, it will backfire horribly. Embracing change sensibly involves adapting to the dynamic digital landscape and evolving your narrative into one of resilience and revival.

Continuously assess and adapt strategies to align with the evolving digital landscapes and shifting audience expectations. Stay informed about the latest trends and changes in the digital landscape. Regularly review and update your digital strategies to ensure they are effective and relevant. Conduct regular audits of your digital strategies. Use analytics to understand your audience’s behavior and preferences. Based on these insights, make necessary adjustments to your strategies. Remember, the key to success in the digital world is adaptability and continuous learning.

Embracing proactive protection

Rebuilding a shattered online image is more than just fixing errors; it’s a journey that demands resilience and constant effort. In today’s digital world, where your reputation matters a lot, recovering from a crisis means more than just patching up the visible damage. It’s about taking control of your story and earning back people’s trust. It’s a tough process that requires dedication, time, and consistent action. More than anything else, it requires a strategy – you need a detailed plan to guide each step towards redemption. Without this roadmap, finding your way through the challenges of reputation recovery becomes uncertain.



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13 Feb 2024
Sticky Post By Posted in News, News and Trends Permalink

Kevin O’Leary Defends Elon Musk, Calls Out ‘Loser States’

Sticky Post By On February 13, 2024


On Monday, a federal judge ruled that Elon Musk must testify in the U.S. Securities and Exchange Commission’s (SEC) probe that’s looking into whether or not Musk committed securities fraud when scooping up Twitter (now X) stock ahead of his acquisition of the social media platform.

Though the judge’s decision comes after a series of lawsuits between the billionaire and the regulatory agency, O’Leary Ventures Chairman and “Shark Tank” star Kevin O’Leary says that the landmark ruling could change everything for businesses.

Related: Kevin O’Leary Issues Stark Warning About Real Estate Industry

Appearing on FOX Business’ “The Big Money Show,” O’Leary was asked if businesses should be incorporated in states other than Delaware, where over 60% of Fortune 500 corporations — including Alphabet, Amazon, and CVS — are incorporated due to lenient tax policies. (Companies registered in the state that do not do business there do not have to pay corporate income taxes.)

“Absolutely, this changed everything as far as I’m concerned,” O’Leary said. “The traditional place to incorporate was always Delaware because of stable policy, we never had cases like this that questioned the will of directors or compensation of audit committees.”

The “Shark Tank” star then explained how the ruling takes Delaware “from the winner’s state column to the loser state column,” calling out other states — New York, New Jersey, Minnesota, Michigan, Massachusetts, and California — as “loser states.”

O’Leary defines these states as ones where business policies “are very unstable” due to high initiation fees, and complicated (and high) corporate and state taxes among other policies. O’Leary also reiterated that he was shocked Musk would be probed by the SEC since Twitter was incorporated in Delaware.

“I’m assuming the Supreme Court there will overturn this decision ASAP because everybody’s looking at this and saying ‘What was that?’ That was just right out of nowhere,” he said.

Though he’s defended Musk’s business practices over Monday’s ruling, O’Leary has clashed with the billionaire over corporate policies in the past.

Related: Kevin O’Leary Slams Spot Bitcoin ETF Fees, Says Not Buying

Last summer, O’Leary ripped Musk’s decision to have Tesla and X employees return to office.

“The economy has changed radically. The problem with saying everybody has to work in the office is you won’t be able to hire the best talent,” O’Leary said during an episode of FOX’s “Outnumbered” in June.

O’Leary’s estimated net worth as of Friday morning was $400 million.



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12 Feb 2024
Sticky Post By Posted in Finance, News Permalink

Chiefs’ Historic Consecutive Super Bowl Victories

Sticky Post By On February 12, 2024


In a remarkable display of resilience, teamwork, and exceptional talent, the Kansas City Chiefs have etched their name in the annals of history by winning back-to-back Super Bowls. This feat, last achieved by Tom Brady (TV-12) and the New England Patriots 19 years ago, is a testament to the Chiefs’ prowess on the football field.

The Chiefs’ historic back-to-back Super Bowl wins

Understanding the significance

The significance of the Chiefs’ back-to-back Super Bowl wins cannot be overstated. The Super Bowl, the annual championship game of the National Football League (NFL), is notoriously difficult to win. Teams must endure a grueling regular season, followed by a single-elimination playoff bracket, to even reach the Super Bowl. Winning it once is a significant achievement; winning it twice in a row is extraordinary.

The last team to achieve this was the New England Patriots, led by quarterback Tom Brady, 19 years ago. Known for their strategic prowess and formidable talent, the Patriots set a high bar for future teams. The Chiefs’ ability to match this accomplishment speaks volumes about their own skill, determination, and ability to perform under pressure.

The Chiefs’ journey to victory

The Chiefs’ journey to their back-to-back Super Bowl victories was not an easy one. It required not only exceptional talent on the field, but also strategic planning, effective coaching, and a team that could work together seamlessly under high-stakes conditions.

The Chiefs’ success can be attributed to a combination of factors. Their roster is filled with talented players who have demonstrated their ability to perform at the highest level. The team’s coaching staff, led by head coach Andy Reid, has also played a crucial role in their success. Reid’s strategic planning and effective leadership have been instrumental in guiding the Chiefs to their back-to-back Super Bowl victories.

Tom Brady and the Patriots: the last back-to-back champions

Before the Chiefs’ historic win, the last team to win back-to-back Super Bowls was the New England Patriots, led by quarterback Tom Brady. This occurred 19 years ago, marking a significant gap between such achievements in the NFL.

Brady, often referred to as TV-12, is widely regarded as one of the greatest quarterbacks of all time. His leadership, combined with the Patriots’ strong roster and strategic coaching, led the team to consecutive Super Bowl victories. This achievement set a high standard for future teams and established the Patriots as one of the most successful teams in NFL history.

Looking forward

The Chiefs’ back-to-back Super Bowl victories have solidified their place in NFL history. Their achievement is a testament to the team’s talent, resilience, and ability to perform under pressure. As they look forward to future seasons, the Chiefs will undoubtedly continue to strive for excellence and aim to maintain their status as one of the NFL’s top teams.

In conclusion, the Kansas City Chiefs’ back-to-back Super Bowl victories represent a significant achievement in the world of professional football. By matching a feat last accomplished by Tom Brady and the New England Patriots 19 years ago, the Chiefs have demonstrated their exceptional talent and resilience. Their accomplishment serves as a reminder of the high level of competition in the NFL and the extraordinary effort required to achieve such success.

Frequently Asked Questions

Q. Who are the Kansas City Chiefs?

The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They have recently made history by winning back-to-back Super Bowls.

Q. What is the significance of the Chiefs’ back-to-back Super Bowl wins?

The significance of the Chiefs’ back-to-back Super Bowl wins cannot be overstated. The Super Bowl, the annual championship game of the National Football League (NFL), is notoriously difficult to win. Winning it once is a significant achievement; winning it twice in a row is extraordinary. The last team to achieve this was the New England Patriots, 19 years ago.

Q. Who was the last team to win back-to-back Super Bowls before the Chiefs?

Before the Chiefs’ historic win, the last team to win back-to-back Super Bowls was the New England Patriots, led by quarterback Tom Brady. This occurred 19 years ago, marking a significant gap between such achievements in the NFL.

Q. What factors contributed to the Chiefs’ success?

The Chiefs’ success can be attributed to a combination of factors. Their roster is filled with talented players who have demonstrated their ability to perform at the highest level. The team’s coaching staff, led by head coach Andy Reid, has also played a crucial role in their success. Reid’s strategic planning and effective leadership have been instrumental in guiding the Chiefs to their back-to-back Super Bowl victories.

Q. What does the future hold for the Chiefs?

The Chiefs’ back-to-back Super Bowl victories have solidified their place in NFL history. Their achievement is a testament to the team’s talent, resilience, and ability to perform under pressure. As they look forward to future seasons, the Chiefs will undoubtedly continue to strive for excellence and aim to maintain their status as one of the NFL’s top teams.

The post Chiefs’ Historic Consecutive Super Bowl Victories appeared first on Due.



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11 Feb 2024
Sticky Post By Posted in News, The CEO Series Permalink

Insights From a Tech CEO on Building a Billion-Dollar Business

Sticky Post By On February 11, 2024


Opinions expressed by Entrepreneur contributors are their own.

I’m on a mission to meet and pick the brains of some of the most successful and innovative leaders in business. On this episode of The CEO Series, we went to the headquarters of G2 in Chicago, a software marketplace and review platform that has raised $257 million at a valuation of over a billion dollars, which makes them a unicorn.

Godard Abel, G2’s co-founder and CEO, sat down with me to share his perspective and philosophy on leadership — what it takes to manage the health of the business, engagement of employees, expectations of stakeholders and so much more.

Related: Inside Potbelly’s Recipe for Fast Casual Success

Abel previously built cloud CPQ pioneers BigMachines (which was acquired by Oracle) and SteelBrick (which was acquired by Salesforce) so his insights are invaluable to anyone hoping to launch and go big. Below are some highlights from our conversation, which have been edited for length and clarity. Watch the full video above.

The realities of achieving a unicorn status

“It was an amazing milestone. We had an amazing party. I loved becoming a unicorn. But then you wake up the next day, and you’re committed to giving at least three times that back to your investors. We raised $157 million that first round, so really we have to give them about $500 million back. So it’s a big commitment as a founder and CEO. It’s really the beginning of your next journey that hopefully ends with a successful public offering that gives those investors at least three times their money back — hopefully much more. But it’s many years of work to get to that next peak. It feels great, but it’s also a commitment to getting to that next peak.”

Related: With Over $120 Million in Sales, Dude Wipes Is No Joke. Here’s How the Company’s Chief Executive Dude Keeps Things Fun and Profitable.

His entrepreneurial beginnings

“My first business was in high school. I grew up in Pittsburgh, Pennsylvania. It was called Ultimate Car Care and I started with my best friend at the time, Joe. His dad had a nice red Corvette. We had prom coming up, so we took a picture in nice tuxedos in front of this Corvette. We wanted to do detailing for fancy cars, so we used the photo to make fliers with our phone number on it and that’s how we launched. I was born in Germany into a family of entrepreneurs. My father took over a family business from my grandfather who I always admired. My grandfather started the company in Germany in 1947, two years after WWII. He did it in the industrial part of Northwest Germany, which had gotten bombed to rubble. And I always think about that when I am facing struggles. I think wow, it’s nothing like those struggles.”

Related: Avoid These 3 Key Mistakes for Team Success in 2024

What drives him

“I think almost all entrepreneurs go through failure. Usually, you struggle for years. For almost every successful entrepreneur I meet, it comes down to this: don’t quit, keep going. And that also applies after you’ve begun to find success. We talk about our ‘peak culture’ at G2. I do think we’re meant as humans to be climbing peaks. And so in that sense, I never want to stop climbing. I’ve had good breaks and I probably could retire and just sit on the beach. But I don’t believe I would feel gratified. And frankly, I don’t think any human would. I think we’re meant to strive, we’re meant to climb, we’re meant to have a purpose. And I think entrepreneurship really gives that to me.”

Check out more profiles of innovative and impactful leaders by visiting The CEO Series archives.



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10 Feb 2024
Sticky Post By Posted in Microsoft Office, News Permalink

Save Nearly 75% on Microsoft Office, on Sale Now for Just $60

Sticky Post By On February 10, 2024


Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Running a business and operating as a freelancer are both taxing and require a lot of different output. From writing cover letters or sales emails to generating decks, tracking expenses with capable spreadsheet software, and so much more — you need a reliable office suite. And who better than Microsoft Office, which is known and loved by entrepreneurs, small businesses, and solo ventures around the world?

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For a limited time, take advantage of these lifetime deals on Microsoft Office:

StackSocial prices subject to change.



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09 Feb 2024
Sticky Post By Posted in Marketing, News Permalink

Why Super Bowl Commercials Are the Ultimate Marketing Play

Sticky Post By On February 9, 2024


Opinions expressed by Entrepreneur contributors are their own.

Of the estimated 113+ million viewers who tuned in for the Super Bowl LVII in 2023, around 43% tuned in primarily for the advertisements — a far cry from those of us who groan at even 15-second-long ads. Super Bowl commercials have become a cultural phenomenon, with audiences anticipating creative spins from familiar brands and often comparing their favorites online afterward. While plenty of companies have secured these behemoth ad slots only to fumble the ball, many have stood the primetime test. By examining the patterns and themes of some of the most successful Super Bowl ads, business leaders can learn from the ultimate marketing play.

Related: What Super Bowl Ads Can Teach Entrepreneurs About Marketing

1. Emotion gets ads to the end zone

In fact, one of the most memorable and impactful Super Bowl commercials tugged at the heartstrings of the masses, opting for pathos in the form of puppies. “Puppy Love,” the classic Budweiser Clydesdales ad that debuted in 2014, appealed to human consumers not through the classic can-and-condensation combo but via an unlikely animal friendship between a Clydesdale and a golden retriever puppy.

With subtle themes of rustic patriotism and all-American heroism, the Belgian multinational brewing company wooed viewers via man’s best friend — and barely featured their product at all. In 2016, it was ranked as the most popular ad ever to air in the 50-year history of the NFL’s premier event. The lesson here is clear: wholesome content appeals to almost everyone, and authenticity is universal — eclipsing predictable, emotionally empty product placement.

When planning our 2005 “What Did You Ever Do Without Them?” commercial for Post-It notes, the 3M team took the same tack, opting for cuteness that resonates with a general audience. While this sentiment does play well, what doesn’t make the cut are the unique challenges of filming with unpredictable (albeit adorable) animals.

2. Americans huddle up for humor

Whether it’s a torrential downpour of lemons forecasted by Budweiser, Homer Simpson swiping his Mastercard or the rapid transitions and smooth-talking of the infamous Old Spice guy, Super Bowl audiences are looking for laughs between plays. Since laughter is shown to improve short-term memory, funny commercials are far more memorable, and so are the brands/products they represent.

While one-hit-wonders may have their moment, brands that establish likable recurring characters in their ads are especially adept at building brand awareness and memory recall of the hero products advertised. The average American will likely recognize Progressive’s iconic associate Flo, Geico’s recently-revived Caveman, Allstate’s mischievous Mayhem man and even Liberty Mutual’s seemingly inescapable LiMu Emu. The combination of clever humor and unique, original characters makes for an effective commercial that will continue to build and enhance brand awareness for years to come.

Related: 4 Must-Haves for Brands Considering TV Commercials

3. Social issues are shared goals

More than ever, Super Bowl commercials are addressing social issues, reflecting a shift in consumer preferences toward purpose-driven brands. By aligning themselves with meaningful causes and communicating their commitment to societal issues, brands aim to foster a positive image and build loyalty.

For example, Dove’s “Real Strength” commercial (2015) challenges stereotypical gender roles, including what it means to be a “real man”; Nike supported Colin Kaepernick’s social activism by featuring Kaepernick in their 2019 “Dream Crazy” ad. Of course, for these allegiances/political stances to be effective, companies must practice what they preach — which is to say that authentic initiatives within the company must also back up these public allyships. Otherwise, companies run the risk of a backlash similar to that against Budweiser following their controversial Dylan Mulvaney partnership.

Related: 3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

4. Pass the ball to the consumer

Ads that end with a Call to Action go beyond traditional one-way communication, inviting audiences to leave a lasting impact. One effective example was Coca-Cola’s 2014 “#AmericaIsBeautiful” ad, which encouraged viewers to share their own moments of beauty using the company’s hashtag. The genius of this hashtag is in its simplicity; much like Budweiser’s “Puppy Love” ad, which featured a minimal branded product, #AmericaIsBeautiful celebrates the country rather than Coca-Cola. Impressively, the owned hashtag created an onslaught of positive conversation around the brand without actually using any branding. This interactive element cultivated a trend of user-generated content while extending the reach of the company’s campaign and engagement.

5. Celebrities are the MVPs

Whether it’s a cranky pre-Snickers bar Betty White, Ryan Reynolds parking a Hyundai or Harrison Ford chatting with an Amazon Alexa, brands often turn to celebrities to boost the appeal of their Super Bowl commercials. When humor and emotional substance may be lacking, there’s no substitute for star power, and when companies can combine clever scripts with well-known faces, a viral moment is all but guaranteed. That said, companies must be careful when seeking celebrity endorsements — choosing a celebrity who resonates with the targeted audience and whose image/voice aligns with the company’s brand values is essential.

With every Super Bowl, business leaders can become the brand consumers root for. Super Bowl commercials provide a unique and colossal opportunity to capture the attention of tens of millions of people who are not only exposed to the commercials but also look forward to them. Ultimately, the most successful are those who entertain and effectively communicate their brand’s message and values.



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08 Feb 2024
Sticky Post By Posted in Career Change, News Permalink

She Wrote An ‘Escape Plan’ to Quit Her Job and Move to an Island. Now She’s There Generating Nearly $300,000 A Year

Sticky Post By On February 8, 2024


In 2007, Marla Bainbridge Martinez went on a vacation that changed her life.

She visited Isla Mujeres, a five-mile-long Mexican island off the coast of Cancun, and fell in love with it. She returned for regular visits, meeting other Americans who had moved there, and started thinking: “They get to live there. Why not me?” The answer was work — she was a consultant at a technology firm, and couldn’t just quit and move to an island.

To make this big change in her life, she needed a plan. So she wrote one: She called it The Escape Plan — “my detailed, step-by-step plan on how I would quit my job and move to a Caribbean island,” she says.



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07 Feb 2024
Sticky Post By Posted in News, Small Businesses Permalink

Payroll for Small Business: Why You Need It

Sticky Post By On February 7, 2024


When operating a small business, you need each element to work well and efficiently. Also, you want each process to be executed with the minimum possible input and oversight from you. As an entrepreneur, time is valuable. You can maximize your time’s value by streamlining, delegating, or automating some overwhelming tasks.

Small and medium-sized businesses depend on efficiency to thrive and survive. Those who streamline their key business operations and get more tasks completed with less waste are the ones who ultimately survive and grow. Small businesses spend about 20% of their time on admin tasks, including addressing internal processes and reviewing finances.

What this means is that for five hours worked, one hour is spent on admin tasks, which can accumulate to a huge amount of time per month. Outsourcing some key processes, including payroll, can save businesses time and money.

Related: How to Streamline Your Digital Ecosystem and Make Workdays Easier

Payroll for small business services can help companies save a lot of valuable time and money. At the same time, it allows them to remain compliant with local labor laws and regulations. It also:

  • Significantly reduces the risk of mistakes
  • Boosts efficiency
  • Frees up enough time for your business to focus on other vital tasks

Key Reasons Why Your Business Needs Payroll Services

The best way to streamline your business operations and save valuable time is to partner with a payroll service provider who can help you solve multiple issues for you with only a single service, product, or platform.

You’ll be surprised to discover the numerous benefits your company will enjoy once you delegate your payroll to a reputable third party. Let’s find out these benefits.

Overcome Common Business Challenges

Even well-managed businesses, whether small or huge, encounter challenges. They’re part of success and territory. A successful business usually plans for challenges, especially common ones. They prevent them from growing into business problems.

Payroll services can play a particularly huge role in handling employee payroll-related tasks and challenges. These tasks aren’t always straightforward and can quickly erode the time of busy business owners. And what is more?

Hiring, training, and supervising personnel to complete these tasks can turn out to be less time and cost-effective. This is true when you compare it with a third-party provider offering high-end solutions.

Time management is another challenge that payroll services can solve. Hiring a professional to supervise your employees or trying to complete payroll functions yourself isn’t as effective as working with a provider.

Recruiting and retention are also massive challenges that payroll services provide lasting solutions for. Payroll services provide a vast array of HR resources as well as risk management services that can take a significant part of these functions off your shoulders.

Maintain Employer Compliance

Payroll service providers are experts in small businesses. These aren’t just folks who help with payroll services. Their services can help your business in numerous ways. Compliance is one of these significant services. Corporate compliance is a common and general term for business programs designed to prevent any violations of:

  • Laws
  • Regulations
  • Codes
  • Standards

Compliance works in two main ways. Your business needs to be compliant with all associated laws, codes, standards, and regulations. They include those for local, state and federal authorities. Your business requires safety regulations and relevant standards posted. Also, it requires written policies on:

  • Paid time off
  • Drug and alcohol
  • Progressive discipline

Payroll services can help with compliance. They can ensure the required tax, withholdings, and development of worker handbooks for clear procedures and policies.

Related: Covering Your Webcam Might Not Be Enough to Prevent Hackers From Watching You

Manage and Streamline Regulations, Rules and Services

HR and payroll departments are, in most cases, tasked with the coverage of rules and regulations that can be complex, as well as keeping abreast of payroll withholding. An experienced payroll provider can manage all the services, regulations, and rules.

In many countries and states, for instance, workers’ compensation insurance is a requirement. Other requirements that your company must manage appropriately are state unemployment insurance and social security. Your business can be subject to legal action and penalties from the authorities.

Various rules and regulations apply not only to withholding and coverage. They also apply to employee benefits. Errors can cost you if you provide your workers with retirement benefits. Payroll services can help ensure that your deposits are correct and timely.

Recruiting Support

A significant percentage of small businesses see retention and recruiting as massive challenges. Recruitment is a double-sided challenge for entrepreneurs and business owners.

Recruitment, on the positive side, is imperative if the business is to expand and place top talent in the right positions. On the drawback side, the whole recruitment process needs a serious time commitment that comes at other essential functions’ expense. Also, it requires both money and time.

Another potential negative factor is that not all recruits will turn out to be strong and effective employees. No business wants to make bad hires, but this is a common occurrence. If they happen, you’ll spend an additional amount of money and time getting a replacement.

Payroll services can help you in many ways during your recruiting process. This includes background check support that boosts the chances of making good hires and safeguards against the expenses of bad ones. Payroll services can help support recruiting processes as well as the provision of benefits.

Whether your company is a start-up or an established one, payroll services can offer all these benefits. Working closely with an industry expert is a smarter move that you can make as a company owner. Find the best provider!



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06 Feb 2024
Sticky Post By Posted in Finance, News Permalink

Decoding Real Returns on Your Investments

Sticky Post By On February 6, 2024


Understanding the real returns on your investments

Investing in financial instruments such as money market CDs, short treasuries, or high-yield savings accounts yielding 5% may seem lucrative. However, investors must comprehend what they’re actually receiving after taxes. The tax bracket an investor falls into significantly impacts their after-tax returns.

For instance, if an investor is in a 24% tax bracket, their after-tax returns would be 3.8%. If they’re in a 32% tax bracket, their after-tax returns would be 3.4%. And if they’re in the highest tax bracket of 37%, their after-tax returns would be 3.15%.

The impact of state taxes on your returns

The state an investor resides in can also significantly impact their after-tax returns. For example, if an investor lives in New York, the highest tax bracket adds an additional 10.9% to their taxes, bringing their after-tax returns down to 2.6%.

In California, the situation is even more dire. The highest tax bracket adds an extra 14.4% to an investor’s taxes, bringing their after-tax returns down to a mere 2.43%.

The risk and returns of cash investments

Cash is often considered a riskless asset. However, a riskless asset will always underperform risk assets over time. This is because risk assets, such as stocks and bonds, have the potential for higher returns to compensate for their higher risk.

Over the past decade, cash has underperformed every primary asset class except commodities. This means that if an investor had invested their money in almost any other asset class, they would have seen higher returns than if they had kept their money in cash.

The futility of timing the market

Many investors try to time the market in an attempt to maximize their returns. They try to buy when prices are low and sell when prices are high. However, this strategy is often unsuccessful.

The market’s movements are unpredictable and influenced by many factors, many of which are beyond an individual investor’s control. Therefore, trying to time the market is often a futile endeavor.

Instead of trying to time the market, a better strategy is to invest consistently over time. This approach, known as dollar-cost averaging, reduces the risk of making a large investment at the wrong time. It also allows investors to take advantage of the market’s long-term upward trend.

Conclusion

In conclusion, investors need to understand the actual returns on their investments after taxes. The state they live in and their tax bracket can significantly impact their after-tax returns.

Cash may seem safe, but it underperforms risk assets over time. And while it may be tempting to try to time the market, a more effective strategy is to invest consistently over time. By understanding these principles, investors can make more informed investment decisions and potentially increase their returns.

Frequently Asked Questions

Q. What is the impact of tax brackets on investment returns?

The tax bracket an investor falls into significantly impacts their after-tax returns. For instance, if an investor is in a 24% tax bracket, their after-tax returns would be 3.8%. If they’re in a 32% tax bracket, their after-tax returns would be 3.4%. And if they’re in the highest tax bracket of 37%, their after-tax returns would be 3.15%.

Q. How do state taxes affect investment returns?

The state an investor resides in can also significantly impact their after-tax returns. For example, if an investor lives in New York, the highest tax bracket adds an extra 10.9% to their taxes, bringing their after-tax returns down to 2.6%. In California, the highest tax bracket adds an additional 14.4% to an investor’s taxes, bringing their after-tax returns down to a mere 2.43%.

Q. What are the risks and returns of cash investments?

Cash is often considered a riskless asset. However, a riskless asset will always underperform risk assets over time. This is because risk assets, such as stocks and bonds, have the potential for higher returns to compensate for their higher risk. Over the past decade, cash has underperformed every major asset class except for commodities.

Q. Why is timing the market often a futile endeavor?

The market’s movements are unpredictable and influenced by many factors, many of which are beyond an individual investor’s control. Therefore, trying to time the market is often a futile endeavor. Instead of trying to time the market, a better strategy is to invest consistently over time. This approach, known as dollar-cost averaging, reduces the risk of making a significant investment at the wrong time. It also allows investors to take advantage of the market’s long-term upward trend.

Q. What is the importance of understanding actual returns on investments?

It’s important for investors to understand the real returns on their investments after taxes. The state they live in and their tax bracket can significantly impact their after-tax returns. Cash may seem like a safe investment, but it underperforms risk assets over time. And while it may be tempting to try to time the market, a more effective strategy is to invest consistently over time. By understanding these principles, investors can make more informed investment decisions and potentially increase their returns.

The post Decoding Real Returns on Your Investments appeared first on Due.



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