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A first-of-its-kind Costco with 800 apartment units above it is coming to Baldwin Hills, a neighborhood in South Los Angeles that Census Reporter finds has a poverty rate 25% higher than the national average.

The complex includes 184 apartments for low-income households, with the rest of the units offered as a mix of unsubsidized, affordable, and workforce housing. It will also have a rooftop pool and fitness center.

The Costco downstairs will have 185,000 square feet of space and two levels of underground parking. According to the San Francisco Chronicle, the average size of a Costco in the U.S. is 146,000 square feet, placing this Costco above average.

Related: This 43-Year-Old Started a Side Hustle at a Farmer’s Market — Then She Quit Her Job and Built an 8-Figure Brand Sold in Costco

Real estate developer Thrive Living is preparing to start constructing the apartment-Costco property in early 2025, according to a report published earlier this month by the Wall Street Journal. When constructed, the complex will be the first residential development in the country with a Costco right downstairs.

^{Photo Credit: Thrive Living}

Thrive Living’s founder Ben Shaoul told the WSJ that Costco will pay rent for the space and the income will help Thrive Living rely less on government subsidies for the complex’s affordable housing units.

If the model works, Shaoul says he wants to use the same concepts to build “thousands and thousands of apartments every year, not hundreds.”

Related: A Popular Costco Section May Disappear in January

The Costco apartment complex will cost $425 million to construct, with work expected to conclude in 2027.

According to a Thrive Living press release, constructing the complex will create thousands of jobs, and opening the Costco will create up to 400 new jobs.

The project is the first to receive approval under Assembly Bill 2011 or the Affordable Housing and High Road Jobs Act. The California law, which went into effect throughout the state on July 1, 2023, speeds up the approval process for projects that meet affordability and labor criteria.

Related: Costco Is Raising Hourly Wages for Employees, According to an Internal Memo from the CEO

ChatGPT might have finally met its match. While everyone—likely including yourself—flocked to the chatbot when it was first released, many are leaving it for this new AI tool. They’re saying it’s easier to use, has more features, and it’s less expensive. So, what is it?

You probably haven’t heard the name 1minAI yet, but get ready to start seeing it in headlines. With only a one-time payment, you get a whole suite of preset AI tools powered by models like GPT, Gemini, and Llama. And right now, that lifetime payment is at its lowest price ever: $29.97 (reg. $234).

How to use 1minAI

If you’re used to using ChatGPT, the 1minAI user experience is a bit different—smoother. Instead of wrangling with a chatbot, browse a whole list of AI tools for writing, image generation, audio transcription, video, and code on a sidebar panel.

You no longer have to waste your premium credits explaining to ChatGPT what you’re looking for—1minAI’s pre-trained bots already know based on the prompt you select. Here’s how easy it is to generate an AI image with 1minIA:

• Open the image generator tool.
• Select an AI model: DALL-E, Midjourney, Leonardo, Flux, or Stable Diffusion.
• Enter a prompt for your image.
• Hit “create” and cash in some of your monthly credits.

Some requests take up more credits than others, but your stash replenishes each month. You also get additional free credits just by visiting the web app each day.

See what all the rage is about when a 1minAI lifetime subscription is on sale for $29.97 (reg. $234). No coupon is needed to get this lowest price ever.

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Business professionals know the value of a fast and reliable computer. Whether you’re managing spreadsheets, sending emails, or presenting in a meeting, your PC should work as hard as you do.

That’s where CCleaner Professional 2024 can really support you. It’s a trusted, award-winning optimization tool designed to keep your computer in peak condition. For just $14.99 (reg. $29), you get a one-year license for up to three PCs, making it a cost-effective way to enhance your productivity.

Over time, your computer can get bogged down with unused files, slow startups, and privacy-compromising data. CCleaner Professional tackles all these issues with just a click, helping you regain speed, free up space, and protect sensitive information. Whether tech-savvy or a beginner, CCleaner’s intuitive interface ensures you can quickly optimize your PC without hassle.

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In 1958, Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion, he says, before exiting in 1991. (Adidas bought Reebok for $3.8 billion in 2005 before selling it in 2021.)

Now the 89-year-old entrepreneur is helping launch a new high-tech shoe brand with slides that are fully 3D printed, meaning they are printed out, not assembled, from layer after layer of stacked plastic filament.

It’s also the first commercially available shoe designed by AI, the founder tells Entrepreneur.

^{Credit: Syntilay}

The shoe is the first from Syntilay, a brand being advised by Foster. Syntilay’s founder and CEO is serial entrepreneur Ben Weiss, 25, who has previously released a weekly podcast, an NFT company, and a sneaker brand.

Weiss and Foster launched the slides on Thursday to the lucrative U.S. footwear market, which generated around $78 billion in revenue in 2021 and is projected to reach $104 billion in 2028, according to RunRepeat.

The shoe comes in five colors — blue, black, red, beige, and orange — and is custom-made to fit each buyer.

Related: This 27-Year-Old Started a Side Hustle on Facebook Marketplace — Now the Gig Earns Over $500,000 a Month

Weiss and Foster said that they plan to manufacture around a few thousand pairs, enough to make Syntilay a more recognizable name, before shifting gears and creating unique AI-designed shoes that brands and content creators can sell as their own.

Entrepreneur talked to the founders about how they got into the business, how AI contributed to the shoe’s design, and what Foster learned from Reebok.

How did this partnership start?

Foster: Ben [Weiss] came to us with an idea. I think what inspired us was Ben’s enthusiasm. This partnership has been in the works for 18 months.

Weiss: I just reached out, and a couple of months later, we met up in person and had some great chats. I just explained the opportunity here.

There’s no traditional sizing with these slides. How are people getting a custom fit?

Weiss: The shoes are scanned to fit via your phone camera app. Our partner, Zellerfeld, powers this method. They have a great way of getting the best-fit shoe for you that takes your measurements from your phone camera and 3D prints it specifically.

Related: I Tried 3 AI Headshot Generators and There Was a Clear Winner

Can you tell me more about the design of the shoe?

Weiss:  The design is pretty unique in that we’ve generated the shape of it with AI. That was an inspiration for what we’ve built.  We had a sketch done by our [human] designer, and then we just AI-generated a 3D shape from that.  The patterns on the shoe are also all designed by AI; we generated the patterns. We played around with lots of different versions of that. And so it’s very detailed.

^{Credit: Syntilay}

So would you credit AI as the designer of the shoe or was there more human involvement than that?

Weiss: It’s pretty split, I would say. This is the most AI-designed shoe that we’ve ever seen being produced so far. It very much is an AI shoe. We still had a human designer helping us in making it and leading it along the way. I think that’s probably the best that can be done in this current state.

Related: Here’s How Much It Costs to Own a 3D-Printed ‘Fortress’ Home in Texas

What advantages and disadvantages do 3D-printed shoes have?

Foster: The advantage is that it speeds up development. You can produce a product within days, and if it’s wrong, you can get a new sample. So development is so much faster. Now, how much you can develop it and what the process is, we’re still learning. The disadvantage is that you can’t do volume 3D printing, but you can get a product on the market, and you can make sure that the product does its job.

^{Side profile of the slides in red. Credit: Syntilay}

^{Top of the shoe in orange. Credit: Syntilay}

^{Bottom of the shoe in blue. Credit: Syntilay}

What are some lessons you learned at Reebok and how are you going to apply them here?

Foster: We learned that you can get problems,  you can get challenges, but those challenges are opportunities.  We started our business as Mercury Sports Footwear. We couldn’t register it so we came up with a better name. We also had to change our silhouette because Adidas didn’t like our two stripes and a T-bar. We changed it to the vector, which you now see in Reebok. I think this is what you do with anything. If you’re in a business, you’ve got to be ready to change, willing to change. In fact, you’ve got to look for change. And if somebody challenges you, that is a good opportunity.

How are you hoping to expand Syntilay?

 Weiss:  We’re starting with this pair of shoes now in different colors, but this is a fairly limited run overall. We ultimately want to give a lot of brands and content creators a shot at the footwear space.  What we have today is a faster method to make shoes with artificial intelligence and 3D printing. Our approach as we go is to make brand-new, original designs for brands and influencers.

^{A pair of the slides. Credit: Syntilay}

What is the end goal of this launch?

Foster: It took me 10 years to get Reebok into America. But when we got 5-star ratings from Runner’s World, there was a change. They wanted us then — America wanted Reebok. We got credibility. Somewhere along this process, Syntilay is going to get credibility. It could be very simple. It could be one person. The thing now is just getting these shoes out and getting people’s imaginations to go, “Wow, this is brilliant.”

This interview was lightly edited and cut for clarity.

Related: When His Dad Died, He Took His Grief to the Mall and Shopped Sneaker Sales. Now His Hobby Is a $10 Million Side Hustle.

Nvidia shares grew 171% in 2024, leading to newly minted billionaires.

Tench Coxe, 66, a member of Nvidia’s board since 1993, has earned a place on the Bloomberg Billionaires Index for the first time, the publication reported on Thursday.

According to the Index, Coxe is now worth $5.4 billion. He’s Nvidia’s third-largest individual shareholder, with 32 million shares, behind Nvidia co-founder and CEO Jensen Huang (75 million shares) and fellow board member Mark Stevens (38 million shares).

Coxe isn’t Nvidia’s only billionaire board member. Stevens made the Bloomberg Billionaires Index for the first time in July 2024 and has a net worth of $9.3 billion at the time of writing. Another board member who joined Nvidia when it was founded in 1993, Harvey Jones, has a $1 billion stake in Nvidia, per Bloomberg. Huang, also a board member, is worth over $120 billion. He was first recorded as a billionaire by Forbes in 2017.

Related: He Bought Nvidia Stock in 1993. Now It’s the Backbone of His $8.8 Billion Net Worth.

Coxe, Stevens, and Jones have each been Nvidia board members for more than 30 years. According to Bloomberg, their net worth coupled with Huang’s fortune makes Nvidia’s board one of the wealthiest in the world.

^{Nvidia CEO Jensen Huang. Photo by Chip Somodevilla/Getty Images}

It’s not just Nvidia’s top brass that has benefitted from the company’s stock jump — Nvidia’s over 2,200% surge over the past five years has made long-term employees multimillionaires.

Related: Employees Who Worked at This Company for the Past 5 Years Are Now Multi-Millionaires in ‘Semi-Retirement’

A June poll of over 3,000 Nvidia employees showed that 76% were millionaires and one-third were worth over $20 million. Nvidia has around 30,000 total employees.

Even though the majority of respondents were millionaires, an August Bloomberg report indicated they were still working hard. The report unpacked the culture and expectations at Nvidia and concluded that the company had a “pressure cooker” environment.

Still, Nvidia has no problems holding onto employees. Its sustainability report for fiscal year 2024 details that overall turnover was 2.7% compared to the industry average of 17.7%.

Related: ‘Pressure Cooker’: Why Millionaire Nvidia Employees Are Still Working Until 2 a.m.

This Side Hustle Spotlight Q&A features JW Wiseman, founder of non-alcoholic craft cocktail company Curious Elixirs.

^{Image Credit: Nick Kova. JW Wiseman, founder of Curious Elixirs.}

Launched in 2015, Curious Elixirs generated $2.2 million in its first five years — and skyrocketed past $50 million in the past five years. The brand has served millions of customers in some of the best restaurants in the world, including Daniel and The French Laundry; at nightclubs like House of Yes; and in their own homes through its direct-to-consumer business. The brand is projected to do $176 million in revenue by 2030.

Responses have been edited for length and clarity.

What was your day job or primary occupation when you started your side hustle?
Helping clean food startups like Daily Harvest and Chomps get their first million customers through my marketing firm Good Business, along with opening a bar called The Whiskey Brooklyn and the nightclub OUTPUT. It took about five years before we had enough steady cashflow for me to commit full-time to Curious Elixirs.

Related: How to Start a Side Hustle With Facebook, From 4 People Who Did It and Are Earning More Than $1 Million a Year

When did you start your side hustle, and where did you find the inspiration for it?
Working in nightlife and being a huge cocktail nerd in New York City, I’ve loved hospitality for ages…and ended up drinking too much. One winter’s night in 2012, I had over 20 drinks, and the next day I didn’t even have a hangover — that was so scary. I changed my relationship with alcohol and started drinking less. But I still wanted to be social and have an elevated cocktail experience — it literally did not exist at that time. So I set out to create it.

What we did was craft complex cocktails without alcohol using the world’s best ingredients with inspiration from cocktails new and old. We collaborated with bartenders, food scientists and herbalists. And Curious Elixirs was born.

^{Image Credit: Courtesy of Curious Elixirs}

What were some of the first steps you took to get your side hustle off the ground?
Tinkering in the kitchen, reading books on herbs and taking a chance to make something that had never existed: a booze-free craft cocktail with herbs and adaptogens to help you unwind.

While working on an early hibiscus negroni recipe one Sunday morning, the name just struck me out of nowhere — Curious Elixirs — and I kept working on it until it was finally ready for testing at parties in Brooklyn and Queens.

Related: ‘Hustling Every Day’: These Friends Started a Side Hustle With $2,500 Each — It ‘Snowballed’ to Over $500,000 and Became a Multimillion-Dollar Brand

Back then, we had a hotel in Rockaway Beach called Playland Motel, and for opening weekend, I made a Curious Elixir. I didn’t even label it as non-alcoholic, but people kept drinking that far more than the booze. I knew I was on to something.

To more about the non-alcoholic space, I sought advice from hospitality pros, while also apprenticing with food scientists. I learned how to adapt bartending craft mocktails to then scaling beverage production, with clean-label ingredients of the highest quality from around the world.

Related: Has Dry January Really Lifted Non-Alcoholic Beverage Makers’ Spirits?

What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
When Curious began as a business in 2015, many of the alcohol-free ingredient extracts that make a drink bitter or spicy — like gentian in our Curious No. 1 or ancho chili in Curious No. 2 — didn’t exist yet. Creating these extracts and blending them to make sophisticated non-alcoholic cocktails takes years of effort and experimentation.

Another challenge was filming Shark Tank in 2018, and having the segment not make the show. Curious Elixirs was ahead of its time, and the sharks just didn’t understand what a massive opportunity the non-alcoholic segment was going to become. It’s still early even though we’re 10 years in. At the time, we were often running out of product to sell, so it’s a blessing in disguise that it didn’t air.

^{Image Credit: Courtesy of Curious Elixirs}

Related: ‘I Just Hustled’: She Earned More Than $300,000 Wrapping Gifts Last Year — and It All Started With a Side Hustle

How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
Because of my experience taking Daily Harvest national, we launched Curious Elixirs with a monthly subscription called The Curious Cocktail Club. People loved the drinks immediately, so we had consistency from the jump, but it was tiny from the start. During the first five years of side hustling with Curious Elixirs, we earned $2.2 million.

Curious was also ahead of the curve because we were creating the curve. It took five years before Curious could pay me enough to focus on it full-time…that was in January 2020.

When the pandemic hit we had two waves of newcomers to non-alcoholic options: Those who cut back on booze right as lockdown happened, and then a second wave of people who drank too much during quarantine and decided to get “sober curious.”

What does growth and revenue look like now?
Curious is about to turn 10 years old. Our first year we did about $176,000, and now each year we’re comfortably north of eight figures of revenue with 30% CAGR (compound annual growth rate). Curious Elixirs is proud to be just crossing $50 million in revenue in the last five years with a 20.8x brand growth rate — all without any outside investment.

^{Image Credit: Courtesy of Curious Elixirs}

Related: She Started a Side Hustle That Earned More Than $1 Million in Year 1: ‘Manifest Your Best Life’

What do you enjoy most about running this business?
Our mission has always been to transform how we drink socially, and the past few years, it has really accelerated! People are waking up to find that life with less booze can be more fun, creative and memorable.

What’s your advice for others hoping to start successful side hustles of their own?
Start today. Right now. Take five minutes and build a side hustle with small consistent actions. And always stay curious!

A saturated market presents business owners with unique challenges. It can be difficult for new businesses to break into a saturated market or for well-established businesses to increase their revenue. However, with SEO-driven content marketing strategies, you can capture more market share and add to your existing customer base.

What is a saturated market?

A saturated market has little to no new consumer demand for a product or service. This can occur for several reasons, including intense competition, lowered demand or changing trends, making certain products or services obsolete. Some examples of saturated markets include the smartphone manufacturing industry or the fast food industry.

It’s important to distinguish a saturated market from a niche market. Even though they are both extremely competitive, this competition is caused by different factors. Niche industries are competitive because they cater to a much smaller customer base with very specific needs. Saturated markets, in general, consist of a much broader consumer base that has already been claimed by established competitors.

Challenges of a saturated market

Saturated markets present several specific challenges. The lack of customer growth can make it difficult for businesses to grow or diversify their revenue streams. Saturated markets are very difficult to break into since businesses must compete against established suppliers who may have high customer retention rates due to their brand reputation.

The only way for businesses in a saturated market to grow significantly is to steal market share from their competitors. This requires innovation since companies must either increase demand by having a new product or find ways to highlight their brand’s unique selling points.

Related: The Best Strategy to Stand Out in Today’s Competitive Market May Not Be What You Think

Content marketing strategies for a saturated market

One of the best ways to stand out in a saturated market and steal market share is to update your content marketing strategies.

Start with SEO

SEO is essential if you want to gain visibility in today’s saturated markets. Having quality content will not help you if potential consumers are not finding it. Technical SEO and SEO-driven content strategies can help your content rank higher on SERPs, ensuring that your target audience is regularly seeing your content.

Using effective SEO helps you increase your brand visibility and customer base. At Outpace SEO, optimizing multiple forms of content, including images, service pages, blogs and alternate text, is one of the strategies we use to make sure that our clients are as competitive as possible in difficult search landscapes.

Do the right research

To effectively implement SEO-driven marketing, businesses need to research their target demographic, relevant keywords and competitors. For example, at my company, we conduct competitor audits for our clients to identify which topics and types of content are ranking on the first page, as well as any content gaps.

Related: Entering Into a Saturated Market? You Can Still Succeed!

Write original, high-quality content

Businesses can develop an effective content strategy based on keyword research. The content you put out should be original, creative and written by people, not AI. Updating content regularly and making sure it is accurate can also help you build authority and credibility. High-quality content published regularly will establish you as a major player in your industry, helping you build a customer base.

Optimize content structure

Content structure has the potential to boost rankings and help businesses appear in AI overviews, rich snippets and ChatGPT search results. One strategy we use to optimize our clients’ content is using long-tail keywords and high-volume search queries in the headers. Length is also important: research the average length of your competitor’s pages that are ranking in the top spots, and start creating content that is similar in length.

Embrace new platforms

What platforms are your customers using? TikTok, ChatGPT search and Instagram are just a few examples of new opportunities for content marketing. Keeping up with new platforms rather than sticking to outdated strategies can help you stay ahead of the competition and capture market share. Rather than spreading your resources thin and diluting your brand, identify the most effective platform for your demographic and use it to highlight your unique selling points.

Related: Why the Smallest Details Mean the Most in Marketing

Monitor success

Your marketing strategies should provide tangible results. If they are not, it might be time to adjust. Monitoring the right KPIs, such as engagement, click-through rates, bounce rates, rankings and conversions, can help you gain a clearer picture of which content is actually working for you. Making data-driven decisions about content marketing strategies is one of the best ways to succeed in a saturated market.

Update your content strategies to succeed

If your business is in a saturated market, scaling and increasing revenue will be especially challenging. To succeed, it’s important to optimize every aspect of your content so that it works for your business. Using SEO to inform content marketing strategies and making data-driven decisions can help you update and improve content while building brand authority. Stay competitive in saturated markets with SEO-driven content marketing practices.

How much TV can you watch in one weekend? For the first time, Apple is offering customers free two-day access to its streaming service Apple TV+.

Apple announced on Monday that new customers worldwide can tap into Apple TV+ for free for the first weekend of 2025, from January 4 to January 5. The ad-free pass includes access to award-winning shows like “Ted Lasso” and “Severance.”

This weekend, see for yourself.

Stream for free Jan 4-5. pic.twitter.com/8p6PCUYpms

— Apple TV (@AppleTV) December 30, 2024

Apple TV+ usually costs $9.99 per month with a seven-day free trial for new members. Apple increased the monthly price of the service from $4.99 to $6.99 in October 2022 and from $6.99 to $9.99 in October 2023.

Related: Is Netflix Raising Prices? Analysts Predict Yes as Company Posts Earnings

Apple TV+ is ad-free and allows up to six simultaneous streams from one account.

How to Access Apple TV+ for Free

Apple TV+ is available on the web and on the Apple TV app, which comes preloaded on Apple devices like the iPhone and Mac. To access the streaming service, you need an Apple ID to log in or you can make an Apple ID with an email address. From there, you can stream for free.

Which Titles Are Available?

All titles on Apple TV+ are available under the free two-day pass, including Golden Globe-nominated shows “Slow Horses” and “Disclaimer” and sci-fi series like “Dark Matter,” “For all Mankind,” and “Foundation.” Apple releases new original content every month.

Related: Amazon Prime Video Doesn’t Want to Be Just a Default Prime Perk. Here’s How the Streaming Service Became a Major Player.

‘Tis the season to start a side hustle. Many Americans are eager to earn some extra cash ahead of an anticipated holiday spend of $1,778, an 8% increase over last year, according to Deloitte’s 2024 holiday retail survey.

Although not quite seasonal, online freelance work is the most popular side hustle to offset holiday-related expenses, SideHustles.com revealed last month.

Related: More Than 75% of Americans Have Side Hustles During the Holidays — Here Are the Most Popular Gigs This Season

However, for those who want to take advantage of some winter-specific side gigs with lucrative potential, SideHustles.com compiled a list of the best-paying opportunities.

Side hustlers dwelling in snowy regions can cash in on the No. 1 gig: snow removal and shoveling. The work might require purchasing a snow blower or heavy duty shovel, but with a relatively high earning potential of $25 to $75 per hour, it might be worth the investment.

The next three winter side hustles with the best earning potential put a seasonal spin on year-round classics: winter event photography, winter sports instruction and winter-themed digital design, all of which typically offer anywhere from $20 to $50 an hour.

Related: How to Start a Side Hustle With Facebook, From 4 People Who Did It and Are Earning More Than $1 Million a Year

A gift-wrapping side hustle can also bring in some serious cash, with the potential to earn $20 to $40 per hour.

Last month, Entrepreneur sat down with Nifty Package Co. founder Michelle Hensley, who successfully turned her gift-basket side hustle into a full-fledged business with a strategic gift-wrap offer — one that made more than $300,000 in 2023.

“Take your time to wrap the gift,” Hensley suggests to anyone who might want to start their own gift-wrapping side hustle. “There are a lot of great gift-wrappers out there, but they do a lot of foo foo on everything. That isn’t always the most beautiful, elegant or trendy. Your quality of paper is going to make it the difference — [and your ribbon]. We use all fabric ribbons.”

Related: Easy and Lucrative Side Hustles to Try This Holiday Season for Extra Pay Amid Inflation and High Interest Rates

Holiday decorating ($25-$50 per hour), pet sitting or dog walking ($15-$30 per hour) and baking seasonal treats ($15-$35 per order) round out the rest of the highest-earning side hustles from SideHustles.com.

Looking to switch careers in the new year? You should consider working in cybersecurity, as it’s one of today’s most in-demand fields that’s expected to only continue growing. While we know jobs in IT might seem super technical or complicated, there is actually a range of opportunities available across different disciplines, and learning about them isn’t as difficult as you might think.

It’s tough figuring out where to start, but beginning with this Cybersecurity Developer & IT Super Skills e-learning bundle might be the smartest move. It offers 24 courses and a complete introduction to the field for $59.99 (reg. $936). You might just figure out what type of cybersecurity role you want to transition into in the new year.

How does becoming a highly paid security analyst sound? How about a cloud architect? Or an ethical hacker? Regardless of the position that interests you most, this bundle is designed to help you reach specific career goals, first by covering cybersecurity fundamentals like risk management, incident response, and security awareness.

From there, you might be especially interested in joining the field as an ethical hacker. You could jump to the Certified Ethical Hacker course and learn how to identify and exploit system vulnerabilities. You may just gain the skills to land a job at a top company, protecting their systems and data from cyber threats.

Check out the other roles (and course focuses) you could pursue to land your dream job—and help other businesses and organizations build, manage, and execute security protections that meet their needs:

• Cloud security specialist
• Network security engineer
• Secure software developer
• Cybersecurity or mobile security analyst
• Advanced security practitioner

Dive into a whole new world of career possibilities in the new year with this cybersecurity and IT skills online learning bundle for $59.99. No coupon is needed for this price drop, though it expires soon.

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