Generating leads for property management or real estate investment purposes can be difficult. Whether you are looking for new clients, tenants or investors, it can be hard to get new eyes and interest for your business.

When thinking about how to get property management leads, it’s important to consider who you want to target. What demographic do you see being most interested in your services? Who is most present in your community? Figure out where those people hang out, what media they consume and whether your service is necessary for them prior to deciding your marketing methods.

Once you’ve decided who your target demographic is, use the following tips and tools to tailor your marketing strategies and garner as many leads as you can.

What are some useful strategies to increase your potential for new property management leads? Here are a few to get you started.

Related: 5 Tips for Marketing Your Real Estate Business and Reaching More Clients

Client referrals

If you are confident that the services you’ve provided in the past are exceptional, client referrals may be your best bet when finding new leads. Referrals build your network by helping get your business’s name out there — people who use and enjoy your service will naturally tell their friends and family about you.

Although happy clients will naturally tell their close circle about your service, a good way to facilitate the client referral process is to get in touch with real estate agents whom you’ve worked with in the past. You can refer your current clients to them for sales or propose a referral fee if they happen to mention your company to property owners or other real estate investors.

Social media

Social media marketing is the 21st-century way of advertising. Many companies have already hopped on the social media marketing bandwagon, so why shouldn’t you?

LinkedIn:

If you are in the real estate business, chances are you’ve used LinkedIn before. LinkedIn lets you post content about your business and curate your brand’s image for other professionals who are using the site to find work, post updates about their own business or find potential clients themselves.

LinkedIn has a wide reach. You have the potential to reach hundreds, potentially thousands, of other investors with a free LinkedIn account. When setting up your account, emphasize content that showcases the benefits of working with your real estate company and the difference that you can make in their lives. Network with people you have worked with in the past who can endorse certain skills you emphasize and add legitimacy to your posts, since they can comment and like the post.

Podcasts:

Podcasts are a form of media that has gained a lot of traction in recent years. Whether people listen while driving, exercising or completing other tasks, podcasts get many Americans through their day-to-day.

Podcasts are surprisingly simple. Although creating a podcast and garnering an audience may take a little longer than it would on other platforms, giving yourself episode after episode of offering wisdom and helpful tips can not only generate new leads but can also help you find other professionals to network and collaborate with.

Other social media platforms:

Use platforms like TikTok, Facebook or X to promote your services. These platforms work best when you post consistently — if you have the time, create short clips or videos that show off the best aspects of your company. If you don’t have time, look into hiring a social media coordinator to facilitate your social media marketing strategy. These professionals are more likely to understand the trends and nuances that each platform has and help you bring in quality leads.

Posting on these platforms is quick, easy and free. Although you can post a wide variety of things on your account, it’s a good idea to show off appealing photos and videos with trending and relevant hashtags.

Related: 4 Ways Real-Estate Pros Get Leads from Digital Marketing

SEO

Search Engine Optimization (SEO) is a way to rank higher on search engines like Google, Bing or Yahoo, reaching searchers who are interested in your business.

Try including relevant keywords in your website’s posts to have a better SEO ranking and get closer to the first page of results when a potential lead searches a relevant keyword.

There are various courses and professionals who can assist with your SEO methods. Learning how to use SEO to your advantage is not difficult, but it could take a few instances of trial and error to get it right.

Get in the community

The best organic marketing method is to get involved in your community. There are usually events going on in neighborhoods that can help you get your name out there — farmers markets, high school football games and other community events may present opportunities to advertise to the people who are most likely to benefit from your services.

Reach out to other professionals you see advertising in your area to learn the best ways to get involved.

Generating leads is a vital part of any business, but it’s especially vital in real estate. Keep your standard of service high so that whatever marketing methods you use to generate leads initially, those customers you garner will tell their friends and family. Using these tips will help your real estate business continue to grow.

Related: 7 Tips for Closing More Deals and Ramping Up Your Real Estate Business

When I started my first business, I had everything going for me. To be sure, I was terrified, but I was also young and full of grit and determination. Being confident that you’ll succeed is sometimes half the battle — so is having the courage to work hard, and being raised on a farm in Idaho toughened me early. As a child I was entrusted on a daily basis with responsibilities that would daunt many adults.

I also knew my industry. I’d put myself partway through college working for an electric sign company, and now I was founding one of my own. Basically, I convinced myself that these two factors — a diehard work ethic and expertise in the work involved — would carry the day. Don’t get me wrong — they’re vastly important qualities, and no entrepreneur will succeed without them.

But I soon discovered what every new business owner will learn eventually: preparing for every setback is impossible. There will always be a surprise waiting in the wings to steal the spotlight at the worst possible moment.

Related: What Is a Good Credit Score and How Do I Get One?

What I learned the hard way

My business did pretty well out of the gate, so I figured financing would be a cinch. I was wrong. I got turned down for an SBA loan within a month of hanging out my shingle. Adding insult to injury, the idea of receiving good-faith credit from vendors was laughable.

Who was I, after all? The world is full of hard-working kids with big ideas, and you can bet that whatever business you’re in, there will be plenty of established companies that can provide the same service faster and better. With no financing or credit to draw on, I was forced to pay for every expense with precious cash out of my own frequently empty pocket.

When I was an employee of a sign company, cash flow seemed to take care of itself. Being a boss was a whole different story. There was no one to take care of it but me, and finding the cash to pay for every expense on the fly became a nightmare. No matter how well the business did, I stayed cash poor. On any given day, I’d have literally hundreds of thousands of dollars owed to me in accounts receivable, but zero in the bank to pay accounts payable.

I’ll never forget the sleepless nights; the stress headaches; the dark fantasies wherein I was unable to make payroll, unable to pay rent. And this is the chief thing they never tell you: a new business owner can be killing it on paper and still spend his nights pacing the floor.

What I did to fix the problem

The vendors who turned me down didn’t dislike me personally. The SBA didn’t deny my loan application because the government disapproves of Idahoans. My difficulties were owed to one thing and one thing only: I had no credit history. I’d been taught from childhood that debt of any kind is an objective evil, and I’d never applied for so much as a credit card.

I’d paid for all my adolescent needs, including automobiles, in cash. The consequences were beautifully ironic: what I’d once done ignorantly but voluntarily, I was now forced to do. Potential lenders had no way of knowing whether I was the type of client who paid his bills. Credit bureaus had no clue I existed.

My career didn’t take off until I faced this difficulty head-on and took deliberate steps toward building flawless personal and business credit history. It wasn’t easy, but it didn’t take long to realize that achieving good credit scores is more a matter of developing good habits than reinventing the wheel; though reliable information was much harder to come by back then, I hustled and did my homework and eventually mastered the topic.

Related: 5 Simple Ways to Improve Your Credit Score and Help Your Business

In today’s world, no fledgling business owner has an excuse for ignorance about the basic building blocks of finance. The internet is a treasure trove of clear, energetic advice regarding how to improve your credit and reputation simultaneously. Alongside the internet, businesses are devoted to helping business owners understand and access their credit data. It’s not much of an exaggeration to say that in the old days, I’d have cut off a finger to access the wonderful services and tools that most of us now take for granted.

The rewards for capitalizing on such blessings are real. Take a look at some of the advantages of an impressive credit score — tell me they don’t coincide with what you already assume are fundamental steps to fruitful entrepreneurialism:

• Borrowing money: A good credit score can help business owners get loans at a lower interest rate with better terms.
• Trade credit: Trade credit allows business owners to grow their inventory without paying immediately, which is ideal for cash flow.
• Lines of credit: Speaking of cash flow, lines of credit can keep the pipes well-lubricated during the crises, major and minor, that ensure that running a business is never boring.
• Insurance: A solid credit score can mean lower insurance rates and better coverage.
• Lease rates: Similarly, business owners with great credit can get far better lease rates on must-haves like equipment, office space and work vehicles.
• Customers: An impressive credit score is essential for building a business-like reputation. Large companies and government entities require a minimum business credit score to award contracts to smaller enterprises.
• Relationships: Business is all about relationships, and a high credit score will go a long way towards convincing future suppliers and business relationships that you are the real deal.
• Payment processing: Strong business scores mean a better discount rate on merchant processing fees.

The list goes on, and the perks evolve, but the message is as steadfast as if written in stone. Without robust credit scores, a small business will never do any heavy lifting, much less hope to survive in one of the most competitive arenas known to humankind.

Are you ready to break into a unique and thriving entertainment industry? An iSmash Rage Room Franchise offers an exciting opportunity to own a business that combines three proven concepts under one roof: Rage Rooms, Splatter Paint Rooms, and Axe Throwing.

Why iSmash stands out:

• Unique business model with multiple revenue streams
• Strong profit potential with an average 24.3% profit margin in 2024
• Affordable initial investment starting at $277,593
• Exciting, stress-relieving experiences for customers

As an iSmash franchisee, you’ll benefit from;

• A proven business model
• Comprehensive training and ongoing support
• The potential for excellent profit margins

With an average net profit of $197,783 per store in 2024, iSmash offers a smashing opportunity for growth.

There’s a great deal of innovation and invention happening at any given time. Entrepreneurs like you and I are constantly working on ideas that can help shape new products, solutions, methods and more across many industries. For anyone developing intellectual property (IP), it’s important to understand the impact that patenting your work can have.

At their most basic, patents are an exclusive right granted by a “sovereign authority” to an inventor for their inventions. IP patents are essential for protecting innovations and maintaining a competitive edge, no matter the type of patent you seek. Patents provide a legal framework to prevent others from copying your ideas, which safeguards your investment in research and development in the long term.

An innovator can own more than one patent in more than one industry. For example, I have been fortunate to secure patents across a range of industries, including biotechnology, clean beauty, nanotechnology, environmental science, and sustainable fashion. Each of these industries reflects my commitment to innovation and creating solutions that benefit both people and the planet. Patents such as mine enhance entrepreneurial credibility, attract investors and open doors for strategic partnerships. They also serve as valuable assets that can be licensed or used as leverage in negotiations, adding long-term value to any business.

Before you can get right into filing a patent for your IP, you’ll need to start the patent process from the beginning. This includes determining what patents are worth pursuing and building a successful application for each of your inventions.

Related: 5 Ways to Improve Your Chances of Getting Patents

Determine what patents to pursue

Like any innovator, you undoubtedly have several innovations that you believe are worth pursuing a patent for. And while filing for multiple patents at once is doable, the first step to patent success is to take a step back and determine what specific patents to pursue on what timeline. This process can be overwhelming, especially if you have more than a handful of innovations you want to consider. But deciding which patents to pursue comes down to evaluating three key factors: market impact, uniqueness and scalability.

Focus on whether your innovation addresses a specific, high-impact problem, as this ensures it has practical value and demand, no matter the field. You’ll also need to assess its novelty to determine if it qualifies for patent protection, ensuring it stands out in a crowded landscape of existing technologies. For those filing in the U.S., Cornell Law School states that novelty requires “that the claimed invention has not been patented, described in a printed publication, in public use, on sale, or otherwise available to the public” before your application has been filed.

Finally, consider scalability — whether the invention can be expanded to generate significant revenue or impact. Scalability can look different to everyone, so ask yourself how your invention might scale:

• Will it scale regionally and across markets?
• Will you aim to scale a single impact point with your invention or multiple, such as its environmental and social impact?
• Will scaling up the production or adoption of your invention align with your target industry and market?

By addressing these criteria, you can prioritize ideas that align with your strategic goals and have the potential for long-term success.

Conduct a careful patent search

As you start your patent applications, it’s important to understand you’re not the only person out there filing for patents and that there may be similar innovations already in existence. According to the World Intellectual Property Organization (WIPO), 3.6 million patents were filed in 2023 alone. That was a 2.7% growth in filings from the previous year. This shows us that a large number of patents are filed each year globally, and the number is only increasing over time.

That’s why submitting a successful patent application requires thorough preparation and strategic execution. You’ll need to conduct a comprehensive patent search to ensure your idea is truly unique, which will help identify potential overlaps between your IP and others. You can begin your search online using databases such as WIPO’s IP Portal, Google Patents and publicly available patent databases like the United States Patent and Trademark Office’s Patent Public Search — be sure to have keywords related to your invention in mind for this step. Once you identify those overlaps via your search, you can refine your application to stand out from the crowd.

Collaborate with a qualified team

Once your search is over, it’s time to collaborate with a strong team of experienced patent attorneys and technical experts who can craft a clear and compelling application. The precise language used to describe your innovation is critical, and experts can help effectively articulate its value, especially if your innovation is complex. By collaborating with a team of experts, you’ll help ensure your patent application is in line with any relevant patent laws and that appropriate language is used for the strongest application possible.

Additionally, working with a patent attorney brings their unique knowledge of complex patent law into your toolbox. Patent laws vary from region to region, and an attorney will be able to assist with legal advice, strategy and filing as needed.

Related: 4 Ways to Significantly Reduce the Cost of Obtaining New Patents and Managing IP

Put together a detailed patent application

Finally, it’s time to put your patent application together. The information required in an application will include details like invention title, invention context and novelty, invention summary and drawings, among others. Be detailed and precise in your application by including comprehensive data, diagrams and clear explanations to demonstrate how your invention works and why it’s novel. A robust and well-documented application strengthens your case during the review process and improves your chances of success.

As you begin your patent application, keep in mind that the patent process can be lengthy. It typically takes anywhere from 18 months to several years for a patent to be approved, depending on the complexity of the innovation and the jurisdiction. For women in particular, there are additional barriers that exist when it comes to patents as well — the World Economic Forum reported that only 17% of inventors holding international patents were women in 2022, highlighting the importance of resilience and preparation when it comes to patent applications.

Filing the initial application, responding to examiner queries and addressing any challenges during the process requires patience and persistence from start to finish. Begin your patent application process with confidence — no one knows the ins and outs of your inventions better than you.

Are you going after an outdated and unattainable model of work-life balance? In my book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work, I share a modern approach to help you thrive in work and life that won’t leave you feeling guilty. The old model of work-life balance that many are still going after doesn’t fit with most people’s current realities. The 9 to 5 workday is a thing of the past, and with technology at our fingertips, we are now accessible at all hours of the day (and night).

These shifts mean that we need to be much more intentional with how we are spending our time. We need to begin to work and live on purpose. Pulling from my book, here are three things that can help you do this.

Related: Why Work-Life Balance Is Overrated — and What to Pursue Instead

1. Build self-awareness

The first chapter of Work-Life Tango is called “When You Think You’re Doing the Tango, But You’re Really Doing the Chicken Dance.” In order to get to where you really want to be, you need to take a close and compassionate look at where you are currently. Making positive changes is going to be tough if you aren’t even aware of the areas that are fueling your frustration or stagnation.

There was a period of time when I noticed that I was feeling a bit overwhelmed first thing in the morning. Getting curious about what the root cause of this was, I noticed that I had gotten into the habit of scrolling through my phone right after I woke up. My alarm would go off, and I would roll out of bed to grab my phone and turn the alarm off. Then, without even thinking about it, I would start checking my messages, opening my email inbox, glancing at the news headlines and looking at my social media accounts. You get the idea … sometimes before I even left my bedroom, I was feeling annoyed, overwhelmed or edgy depending on what I saw.

Upon reflection, I realized that I had been allowing myself to be influenced by all these external factors before I even had a handle on how I wanted to show up for the day. Once this came into my awareness, I had a choice. I could continue down that path, or I could choose a new way to navigate my mornings. I decided that I was no longer going to look at my phone right after waking, and instead, I was going to do things that would support me in feeling my best. I started taking some time to stretch, meditate, and set goals and intentions for myself and the day ahead. These new activities promoted how I really wanted to feel, which was happy, healthy and grounded. With self-awareness comes the power of choice.

2. Work on your relationship with yourself

It all begins with you. When you have an empowering relationship with yourself, you can show up in a way you feel good about in the other areas of your work and life as well. You also have clarity about the things that are important to you. One way to support this is to notice the activities that fuel your tank. What are the things that leave you feeling invigorated, healthy and happy? Are you prioritizing these things in your life? Are you prioritizing yourself? If the answer is no or not as much as you would hope, how can you intentionally make yourself and the things that matter to you a priority moving forward?

Related: 10 Myths About Work-Life Balance and What to Do Instead

3. Identify the time suckers

What are the distractions and mindless activities that are captivating your attention with little to no return on your investment? It could be your phone sitting next to you at work regularly distracting you with dings and vibrations and a silent pull to scroll through social media. It could be an unhelpful habit of attempting to multitask instead of focusing on one thing at a time, which leaves you feeling scattered and overwhelmed. Or maybe it is struggling with boundaries and feeling the need to say yes to things when you want to say no.

One thing I write about in Work-Life Tango is that boundaries are a form of self-respect. Creating and setting boundaries is not always comfortable, but it is a key part of having a happy and vibrant work/life. When you begin to identify these problem areas, you can choose to respond to these situations in a new way. You can reclaim control and begin to live on purpose.

With all of the different chapters of life, sometimes our outer world isn’t even balanceable. When I talk about work-life balance now, I refer to it more as work-life harmony. With awareness and intention, we can find inner balance, joy and meaning, which is what I think most of us are really looking for.

It’s not often you can deliver your team an exciting piece of software at $15 a head. But with this Windows 11 Pro upgrade, you can add a new lifetime license to each PC on your team for just $14.97 (reg. $199). Tap into the enhanced user interface (UI) and improved productivity to bring your team to the operating system that 35.5% of Windows users now choose, according to Neowin.

Turn things over to your ‘copilot’

One of the biggest reasons to opt for a Windows 11 upgrade is to offer your colleagues access to Copilot. This AI assistant can help automate tasks and streamline workflows. Stuck on some code? Ask Copilot to generate a suggestion. Need to outline some upcoming content angles? Ask for some tips to kick writer’s block to the curb. Copilot is the teammate you didn’t realize you were missing.

But it’s not the only new tool for professionals included in Windows 11. You’ll find enhanced productivity tools like snap layouts and virtual desktops to help organize your work in a less cluttered view. Use the boosted search settings to keep track of your files. Access included features like Azure AD, Hyper-V, Windows Sandbox, and Bitlocker device encryption for professional tasks.

Keep all of that important proprietary information locked down with advanced security features, such as supported biometric logins, encrypted authentication, antivirus defenses, and Smart App Control.

Windows 11 Pro is also getting talked up for its improved user interface. The UI is simple. It’s nice to look at and easier to navigate than previous iterations, which means a low learning curve for your work team. You can modify use with widgets. It even supports touchscreen use with compatible hardware. It’s no surprise that more than a third of Windows users have upgraded to 11 with these kinds of perks.

Give your team a boost for just $14.97 per head when you upgrade your PCs to Windows 11 Pro.

StackSocial prices subject to change.

For anyone who’s ever spent hours scrolling through job listings, copying and pasting cover letters, and wondering if their resumé ever made it past an algorithm, there’s a better way. And it doesn’t cost hundreds of dollars a year or require a personal career coach on speed dial.

Right now, you can get a lifetime subscription to a job-search automation platform for just $39 (regularly $599). It’s called LoopCV, and it’s designed to make job hunting far more efficient for individuals and even entire teams.

The traditional job search is exhausting. It’s filled with repetition—searching the same sites daily, uploading resumés over and over, tweaking cover letters just enough to fit the role. LoopCV removes that headache. After a simple setup—just upload your resumé, choose your preferred job type, locations, and salary range—LoopCV goes to work.

It scours more than 30 major job platforms, including LinkedIn, Indeed, Monster, and Glassdoor. Once new, relevant listings are found, it automatically applies on your behalf (up to 300 applications per month), or gives you the option to review them manually. That means fewer late-night application marathons and more time to focus on prepping for interviews or sharpening your skills.

It also finds recruiter contact info and sends personalized emails using pre-built or custom templates. You’ll know when emails are opened and which resumés generate the most attention. That kind of insight gives you the power to adjust your strategy on the fly.

Prefer to run A/B tests on your resume? You can. Want to exclude certain companies or job types? Done. You’re still in control, even when things are automated.

Business owners and managers can also benefit from this. Maybe you’re helping laid-off staff transition into new roles, or mentoring junior employees who are eager for their next step. Offering access to a smart, efficient job-search platform like LoopCV is an easy, budget-friendly way to support their growth and future.

Why this deal is worth it

For just $39, LoopCV offers an automated, intelligent way to handle job applications, recruiter outreach, and job-market insights across 30+ major platforms. With personalized filters, resumé tracking, and the option to apply automatically or manually, it’s a time-saving, results-driven approach to modern job hunting. This one-time purchase saves hours of work and delivers ongoing value. No monthly fees. No fluff. Just smart job searching—for life.

Use it now, use it later—this subscription to LoopCV Premium is yours forever for just $39 (reg. $599).

LoopCV Premium Plan: Lifetime Subscription – $39

Get It Here

StackSocial prices subject to change.

President Donald Trump said on Truth Social Friday that he is extending the TikTok sale deadline for another 75 days.

“My Administration has been working very hard on a Deal to SAVE TIKTOK, and we have made tremendous progress,” Trump wrote. “The Deal requires more work to ensure all necessary approvals are signed, which is why I am signing an Executive Order to keep TikTok up and running for an additional 75 days.”

Meanwhile, a spate of tech companies and billionaires have placed bids for TikTok—including Amazon and AppLovin separately this week—ahead of Saturday’s original deadline for China-based ByteDance to sell to a U.S. buyer.

ABC News is reporting that the Trump Administration is considering a leasing deal instead.

The leasing option would let China keep control of its prized TikTok algorithm, though the U.S. company holding the lease would have a minority stake, a “source close to the deal” told the outlet. Oracle would supervise the lease, per NPR. Oracle already provides TikTok with backend tech support.

Related: ‘Something to Get It Done’: President Donald Trump Suggests Chinese Tariff Cuts in Exchange for TikTok Deal

In addition to Amazon and AppLovin’s bids this week, formal offers to acquire the app have been submitted from billionaire and former L.A. Dodgers owner Frank McCourt (who teamed up with Shark Tank investor Kevin O’Leary and Reddit co-founder Alexis Ohanian) in January. AI startup Perplexity also submitted a more than $50 billion offer to merge its business with TikTok’s U.S. division.

The TikTok saga has been ongoing since April 2024 when lawmakers concerned about U.S. user data making its way to the Chinese government passed a law to force ByteDance to sell TikTok or face a ban. Since then, TikTok went dark for its 170 million U.S. users for one day, before Trump signed an executive order extending the deadline for 75 days.

The deadline was April 5 but now there is a new set of 75 days to get a deal done.

“We look forward to working with TikTok and China to close the Deal,” Trump wrote. “Thank you for your attention to this matter!”

^{This is a breaking news story and will be updated.}

AI can now play the bestselling game Minecraft — and accomplish a multi-step task without being trained.

A study published on Wednesday in the scientific journal Nature showcases an AI system called Dreamer, which was developed by Google’s San Francisco-based DeepMind team, that, in a first for AI, figured out on its own how to accomplish a difficult Minecraft task: collecting diamonds.

“Dreamer marks a significant step towards general AI systems,” Google DeepMind researcher and study co-author Danijar Hafner told Nature. “Every time you play Minecraft, it’s a new, randomly generated world.”

Related: Gamers Spent 16.7 Billion Hours on Roblox in Just 3 Months. Here’s What Roblox Is and Why Your Kids Won’t Stop Playing It

Minecraft, which has sold more than 300 million copies, asks its more than 200 million monthly active players to navigate a virtual world consisting of different environments, like forests and deserts. Players use the resources at their disposal, like wood from trees, to build objects and mine prized items like diamonds, which are the source of the best weapons and armor in Minecraft.

Dreamer played Minecraft for nine days straight, with Google researchers resetting the universe every 30 minutes so that the AI had to constantly adjust to a new world.

Collecting a diamond in Minecraft is no easy feat: Users have to find trees, cut them down, build a crafting table, build a wooden pickaxe, and dig deep underground to find a diamond. It can take a human player 20 to 30 minutes to first mine a diamond.

After nine days, Dreamer was able to learn enough about Minecraft to mine a diamond in less than 30 minutes, just as quickly as a human player.

Throughout the experiment, Dreamer was able to absorb its physical environment in Minecraft and improve at the game without receiving step-by-step instructions from a human on how to get better. Previous research trained AI to play Minecraft by exposing it to hours of videos of players; Dreamer had no such prior training before it was introduced to the game.

“Dreamer is, to our knowledge, the first algorithm to collect diamonds in Minecraft from scratch without human data or curricula,” the Google researchers claimed in the study.

Related: Hasbro’s CEO Saw a ‘Clear Signal’ That It Was Time to Embrace AI for Dungeons & Dragons

Instead of watching videos, Dreamer used a technique called “reinforcement learning” to get better at Minecraft. The trial-and-error technique means that the AI identified actions that received rewards and repeated them while discarding other actions that failed to produce rewards.

Dreamer was also able to mine diamonds quickly by creating a mental model of its Minecraft surroundings, a model that grew more detailed each time it played, and mentally testing scenarios without actually running through them.

Hafner told Nature that Dreamer had “the ability to imagine the future” and suggested that this mental testing capability could one day help develop robots that interact more intelligently with the real world.

Minecraft was released in 2009 with the mobile version of the game generating revenues of over $98 million in 2024 alone. The average age of a Minecraft player is 24.

Building a loyal and engaged social audience is more important than ever in today’s digital-first world. But turning followers into a thriving community—and monetizing that relationship—requires strategy, creativity, and a deep understanding of the evolving social media landscape.

Join us on April 16, 2025, at 2 PM ET for an exclusive webinar, brought to you by Entrepreneur Launchpad, with Anthony Delconte, Entrepreneur Media’s Director of Audience Development. Register now to discover Anthony’s insider strategies to help you transform your audience into a thriving community and revenue stream.

What You’ll Learn:

• Smarter strategies for building and sustaining audience growth

• How to own and nurture long-term relationships with your followers

• The current state of brand sponsorships and partnership opportunities

• How to identify and negotiate lucrative deals with brands and talent

• How to diversify revenue through non-sponsorship opportunities like memberships and subscriptions

Don’t leave money on the table—learn how to maximize your audience’s potential and unlock new revenue streams. Register today!

About the Speaker:

Anthony Delconte leads audience development at Entrepreneur Media, focusing on social media, newsletters, and subscription products. Drawing from over 15 years of experience at both legacy and creator-focused media companies—including CNBC, Men’s Journal, and Panda Global—he specializes in building audience funnels that drive long-term growth and monetization. His expertise spans brand sponsorships, membership programs, subscriptions, and strategic partnerships with creators to build lasting audience relationships.